Influencer Marketing Manager
Miro
About the Team
About the Role
In this role, you’ll build off the benchmarks that have been established to continue scaling our influencer marketing program. Experimentation, agility, and a solution-oriented mindset are important to your success.
What you’ll do
- Day-to-day management of agencies and content creators, and negotiate deliverables and terms to produce high quality content that scales impressions
- Source and cultivate relationships with B2B creators who can authentically bring Miro’s narrative to life
- Create influencer marketing strategies that align with Miro’s product releases and brand campaigns, including drafting briefs and reviewing creator content to ensure it meets our requirements
- Journey through the creative process from ideation, storyboarding to final creative asset with each creator
- Collaborate with stakeholders from Product, Marketing, Brand, and Community to ensure a holistic approach to influencer campaigns
- Support our overall social media SLAs by providing oversight of influencer content and conversations
- Measure and manage analytics reporting across campaigns
- Be an advocate for the community and quality of our content: proactively identify opportunities and risks, deliver a VIP experience for our biggest fans
What you’ll need
- 5–7+ years of brand marketing, social media or influencer experience
- Experience interfacing directly with content creators, community members, and social followers
- Experience working with agency partners from the RFP all the way to execution and daily management of resources
- Experience managing content calendars and SLAs and with reviewing and approving third-party content
- Knowledge of current trends in social media and strong creative instincts to help our brand and product positioning break through
- Knowledge of current and future legal regulations, industry standards and emerging platforms in the influencer marketing space
- Communicate clearly cross-functionally and manage up
- Curiosity and positive intent
- Proactivity in driving opportunities for experiments and optimization
- Be an entrepreneur at heart: you are a self starter and independent thinker!
- A growth mindset with empathy and patience towards internal and external partners
What's in it for you
- 401k matching + Competitive equity package
- Excellent Medical, Dental and Vision health benefits
- Fertility & Family Forming Benefits
- Flexible time off
- Lunch, snacks and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance to grow your skills and career
- Up to $2,000 of charitable donation matches each year
About Miro
Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing. The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more. Miro, co-headquartered in San Francisco and Amsterdam, serves more than 60M users worldwide, including 99% of the Fortune 100. Miro was founded in 2011 and currently has more than 1,800 employees in 12 hubs around the world.
We are a team of dreamers. We look for individuals who dream big, work hard, and above all stay humble. Collaboration is at the heart of what we do and through our work together we hope to create a supportive, welcoming, and innovative environment. We strive to play as a team to win the world and create a better version of ourselves every day. If this sounds like something that excites you, we want to hear from you!
Check out more about life at Miro:
- Youtube: https://www.youtube.com/@lifeatmiro
- Blog: https://miro.com/careers/life-at-miro/all/
- Instagram: https://www.instagram.com/mirohq/
At Miro, we strive to create and foster an environment of belonging and collaboration across cultural differences. Miro’s mission — Empower teams to create the next big thing — is how we think about our product, people, and culture. We believe that creating big things requires diverse and inclusive teams. Diversity invites all talent with different demography, identities and styles to step in, and inclusion invites them to step closer together. Every day, we are working to build a more diverse Miro, cultivate a sense of belonging for future and current Mironeers around the world, and foster an environment where everyone can collaborate and embrace differences.
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