Marketing Manager
Klook
About Klook
We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.
Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.
Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.
We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.
We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?
Behind every successful brand lies an amazing product, supported by an equally joyful brand and marketing team that tells creative and engaging stories.
This role offers a variety of breadth and depth helping Klook develop creative and engaging sales and marketing campaigns. This includes but is not limited to online tactical campaigns, offline activations, events and PR. You will work closely with the Marketing Director to plan, coordinate and execute local marketing co-ops and initiatives.
What you’ll do:
Create, plan and implement strategic B2C online and offline marketing campaigns to acquire new users and engage existing ones for Klook in Singapore. You will take charge of the entire project funnel spanning ideation, proposal writing, drafting briefs and ensuring timely execution and overall project management of deliverables, reports and goals.
Collaborate with internal stakeholders such as content, social, design, KOLs, and business development teams to develop comprehensive campaign plans that outline goals, target audiences, messaging strategies, and KPIs.
Implement CRM strategies to enhance customer retention and lifetime value, and work with Central teams on customer segmentation and personalized marketing communications.
Collaborate with cross-regional business groups and functional areas to deliver high-impact projects for local campaigns, and ensure consistency with global strategies.
Perform thorough analysis and rigorous optimisation of your campaigns with reporting of key metrics, consumer insights and ROI. define the optimal marketing mix, drive growth via innovation. You will also manage and allocate A&P spending for your campaigns, including taking corrective action and sharing of learnings.
Work with external media agencies and production vendors to bring scale to campaign execution, and maintain relationships with media outlets, journalists, focusing on travel & lifestyle media.
Foster collaboration and communication within the marketing team, while mentoring the junior team members on campaign execution and project management best practices.
What you’ll need:
At least 5-7 years experience in integrated brand marketing, ideally from an agency or in-house consumer marketing role with travel or e-commerce exposure.
Passionate about telling great creative stories through integrated marketing communications.
Proficient in Microsoft Excel, Google Analytics and using data/insights to build compelling marketing pitch decks and proposals.
Detail-oriented with strong project and timeline management skills, able to work closely with internal and external stakeholders to drive and deliver projects.
Strong communication skills and growth mindset
Strong roll-up-your-sleeves mentality and adaptable learning attitude.
Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.
Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.
An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.