Manager, PR, Offline Marketing & Talent



Marketing & Communications, People & HR
Kuala Lumpur, Malaysia
Posted on Tuesday, July 2, 2024

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.

We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?

What You Will Do:

As the Manager for PR, Offline Marketing & Talent for Malaysia at Klook, you will spearhead comprehensive marketing initiatives aimed at boosting user acquisition and driving sales. This role requires a proactive individual with a startup mindset who can drive strategic initiatives while maintaining a hands-on approach to execution. Key responsibilities:

  • Develop and implement PR initiatives that enhance brand visibility and reputation in Malaysia. Leverage strong relationships with media partners to secure impactful media coverage.

  • Craft compelling stories and manage media interactions to bolster brand presence.

  • Lead and execute marketing initiatives effectively, ensuring alignment with timelines, budget, and objectives that outline goals, target audiences, messaging strategies, and KPIs.

  • Collaborate with internal stakeholders and external agencies to strategize and execute media plans effectively. Monitor media performance metrics and optimize spending to maximize ROI.

  • Oversee event strategies and sponsorship plans to increase brand visibility and drive organic downloads. Evaluate post-event performance metrics to gauge effectiveness and ROI.

  • Plan, track, and report on progress and outcomes and conduct post-campaign analysis to evaluate effectiveness and identify areas for improvement.

  • Coordinate with internal stakeholders such as content, design, campaigns, partnerships and affiliates team to ensure seamless execution of initiatives. Foster collaboration and communication across departments to meet strategic objectives.

  • Lead influencer marketing strategies, identifying and managing relationships with key opinion leaders (KOLs) and content creators including those in the Klook Kreator Program. Ensure influencers and creators align with brand values and drive engagement metrics.

  • Support Marketing Lead in building relationships with media, influencers, creators, and managing external cooperation opportunities for any offline events and sponsorships.

  • Other duties that may arise from time to time and may be assigned to the employee

What you will need:

  • At least 5 - 6 years working experience in public relations with a strong network and understanding of the Malaysia media landscape - experience in both the travel and lifestyle spaces is a plus.

  • Proficiency with identifying proactive opportunities to pitch media stories based on industry or consumer trends.

  • Proficiency in media, events planning and influencer marketing, including talent management and content creator partnerships.

  • Self-motivated and result-oriented, with excellent interpersonal, communication, and presentation skills, a good team player with attention to detail.

  • A start-up attitude and globally-minded – highly collaborative with an entrepreneurial, roll-up-your-sleeves attitude

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.