SEO Manager (Content)



Marketing & Communications
Multiple locations
Posted on Wednesday, June 26, 2024

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.

We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?

What you’ll do:

  • Take ownership of all aspects of SEO content on Klook’s platform.

  • Manage a team of SEO content specialists from various markets.

  • Formulate a sound keyword targeting and content strategy to maximise performance of high-value pages, while balancing UX considerations.

  • Leverage internal data and generative AI to create unique, high-quality content at scale

  • Find content improvement opportunities across the site

  • Create SEO content guidelines and communicate them across relevant teams

  • Conduct competitor and keyword gap analysis to find opportunities to widen organic demand capture for key verticals

  • Collaborate with cross functional teams on implementation of SEO initiatives and performance monitoring

  • Explore SEO automation opportunities to create efficient workflows

  • Initiate scaleable content-related projects outside our website to expand our reach

  • Conduct experimentation on various content snippets and formulate conclusive results

  • Stay up to date with the latest SEO trends and best practices.

What you’ll need:

  • 6+ years of direct SEO experience, focusing on content

  • Experience in a leadership role is a huge plus

  • Deep understanding of how search engines work, especially content-related factors (EEAT, SQRG, Helpful content)

  • Experience in handling large websites in terms of keyword mapping and content strategy

  • Experience with the use of AI and prompt engineering for SEO

  • Good sense of performance tracking in relation to optimisation efforts

  • Experience in cross-functional collaboration and knowledge sharing.

  • Strong communication, presentation, and stakeholder management and project management

  • Data-driven approach in solving SEO issues.

  • Comfortable working as an individual contributor - think of the big picture and when necessary have a ‘roll-up-your sleeves’ approach.

  • Experience in travel (OTA) or eCommerce industry is a big plus.

  • Fluency in English is required. Fluency in Mandarin is a big plus.

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.