Associate Manager / Manager - Campaign, Marketing



Marketing & Communications
Kuala Lumpur, Malaysia
Posted on Wednesday, June 26, 2024

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.

We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?

What you will do:

  • Plan and implement marketing campaigns to boost user acquisition and drive sales in the Malaysia market, including selecting the appropriate products/destinations and deciding on the discount mechanisms.

  • Lead cross-functional project teams to execute marketing campaigns effectively, ensuring alignment with timelines, budget, and objectives.

  • Plan, track, and report on campaign progress and outcomes. Conduct post-campaign analysis to evaluate effectiveness and identify areas for improvement.

  • Coordinate with internal stakeholders such as content, design, PR, media buy, KOLs, product teams, and business development teams to ensure seamless execution of campaigns.

  • Develop comprehensive campaign plans that outline goals, target audiences, messaging strategies, and KPIs.

  • Manage campaign budgets and optimize spending to maximize ROI.

  • Gather and analyze market trends and customer behavior. Monitor customer feedback and behavior to refine marketing strategies and improve customer experience.

  • Work closely with the central team to ensure consistency with global strategies.

  • Implement CRM strategies to enhance customer retention and lifetime value, work with Central teams on customer segmentation and personalize marketing communications.

  • Foster collaboration and communication within the marketing team and across other departments.

  • Mentor and guide junior team members on campaign execution and project management best practices.

  • Support Marketing Lead to build relationships and project manage any external cooperation opportunities including partner funding and special projects that generates revenue, increase user touchpoints, and also traffic to the platform.

  • Other duties that may arise from time to time and may be assigned to the employee.

What you will need:

  • At least 5 - 6 years working experience in online/ offline marketing campaign, with at least 2 - 3 years of in-house experience preferred

  • Logical thinking with analytical skills

  • Lead by example in demonstrating proactive problem-solving and decision-making skills.

  • Solid campaign execution experience with proven performance is necessary

  • Excellent negotiation skills

  • Be passionate about traveling, communication, and idea implementation

  • Strong communication skills and growth mindset

  • Self-motivated and result-oriented, with excellent interpersonal, communication, and presentation skills, a good team player

  • A start-up attitude and globally-minded – highly collaborative with an entrepreneurial, roll-up-your-sleeves attitude

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.