Senior Associate, CRM



Data Science
Hong Kong
Posted on Friday, March 22, 2024

About Klook

We are Asia’s leading platform for experiences and travel services, and we believe that we can help bring the world closer together through experiences.

Founded in 2014 by 3 avid travelers, Ethan Lin, Eric Gnock Fah and Bernie Xiong, Klook inspires and enables more moments of joy for travelers with over half a million curated quality experiences ranging from the biggest attractions to paragliding adventures, iconic museums to rich cultural tours, and other convenient local travel services across 2,300 destinations around the world.

Do you share our belief in the wonders of travel? Our international community of over 1,500 employees, based in 20+ locations, certainly do! Global citizens ourselves, Klookers are not only curating memorable experiences for others but also co-creating our world of joy within Klook.

We work hard and play hard, upkeeping our high-performing culture as we are guided daily by our core beliefs - Push boundaries, Ask For and Give Feedback, Take Ownership, and Help Each Other.

We never settle and together, we believe in achieving greater heights and realizing endless possibilities ahead of us in the dynamic new era of travel. Care to be a part of this revolution?

What you'll do
  • Be the subject matter expert of Klook CRM stack comprising third party marketing automation & segmentation tools and multiple in-house solutions
  • Support the team in designing and implementing lifecycle campaigns to grow and nurture customers
  • Monitor, analyse and optimise CRM performance, By working with analytics, supply and local functions to dig out insights for driving performance uplift globally
  • Drive A/B testing and workout the experiment framework to improve the channel efficiency together with domestic task forces and E-Commerce operations
  • Set-up regular dashboards and reporting to visualise channel performance and to identify potential issues
  • Explore new channel to improve customer engagement level
What you'll need
  • Minimum of 2 years' relevant experience in Marketing, preferably Loyalty Marketing
  • Hands-on experience in marketing cloud / marketing automation tools, including but not limited to Salesforce Marketing Cloud, Adobe Campaign, Braze, Iterable or MoEngage
  • Be curious with data, able to understand customer journeys and take respective actions to optimise overall experience/performance. Understanding of Google Analytics and SQL is an advantage
  • Logical and analytical mindset to implement workflow, data rules and audience logic
  • Basic understanding of HTML and CSS is a plus
  • A highly motivated, dynamic and innovative team player with excellent interpersonal, communications, organisational and problem-solving skills
  • Fluency in both written and spoken English, Chinese is a plus

Klook is proud to be an equal opportunity employer. We hire talented and passionate people of all backgrounds. We believe that a joyful workplace is an inclusive workplace, one where employees from all walks of life have an equal opportunity to thrive. We’re dedicated to creating a welcoming and supportive culture where everyone belongs.

Klook does not accept unsolicited resumes from any temporary staffing agency, placement service or professional recruiter (“Agency”). Klook will not be responsible for, and will not pay, any fees, commissions or other payments related to such unsolicited resumes.

An Agency must obtain advance written approval from Klook’s Talent Acquisition Team to submit resumes, and then only in conjunction with a valid fully-executed agreement for service and in response to a specific job opening for which the Agency has been requested to submit resumes for. Klook will not be responsible for, and will not pay, any fees, commissions or other payments to any Agency that does not have such agreement in place or does not comply with the foregoing.