At Hinge Health, our mission is to help people reduce pain and reclaim their lives by providing musculoskeletal (MSK) care that is accessible, engaging, and effective. Education is at the core of what we do: when members understand their pain and learn how to manage it, they become empowered to embrace meaningful lifestyle changes. The Senior Education Content Strategist will play a key role in shaping the educational content that drives these outcomes, helping thousands of people every day. Reporting to the Director of Content and Education, you will set and execute content strategies across our digital products, website, and marketing channels, ensuring that our resources are not only medically authoritative, but inspiring and actionable.
What you'll accomplish
Directly impact the health, mindset, confidence, and outcomes of Hinge Health members by producing educational content that explains pain, supports behavior change, and drives engagement.
Create content that delivers trusted, actionable knowledge by collaborating with the clinical care team: researching, interviewing, and synthesizing medical perspectives to help members understand and take charge of their health.
Elevate the company’s brand as a trusted authority in MSK health and more with a data-driven content strategy to produce best-in-class SEO/AEO educational content that also drives business results.
Ideate and innovate formats, narratives, and delivery of education: in the app, on the website, or through interactive, rich media experiences.
Drive engagement and member acquisition by leveraging education as a strategic tool in integrated marketing campaigns.
Essential job duties & responsibilities
Pitch, write, edit, and produce educational articles and other content types across Hinge Health’s app, programs, website, and marketing programs.
Craft and edit content using an empowering and approachable tone, translating complex medical information into actionable guidance. Coordinate with staff clinicians for content development, subject matter interviews, and rigorous medical review processes.
Manage and mentor a network of freelance writers and clinical contributors, assigning work, editing drafts, and maintaining consistency with Hinge Health’s brand voice and editorial standards.
Leverage and experiment with AI tools to continually innovate and scale content creation, while ensuring all outputs remain clinically accurate, high-quality, and aligned with brand voice and editorial standards.
Analyze performance metrics to inform content updates, optimization strategies, and editorial planning, collaborating with product and marketing teams.
Develop member storytelling initiatives that demonstrate the impact of Hinge Health, driving lead generation, and member acquisition and engagement, and other key business goals.
Basic qualifications
Minimum 7 years of experience in digital and/or consumer health health content strategy, writing, and editorial, with a strong portfolio of health content for consumer audiences.
Demonstrated experience in SEO/AEO content creation and optimization.
Ability to translate scientific or technical information into accessible, engaging, and actionable materials for non-expert audiences.
Exceptional writing, editing, and proofreading skills; meticulous attention to detail and editorial consistency.
Experience managing content projects from concept through launch, using content management and project tracking tools (e.g., Asana, CMS platforms).
Experience managing freelance contributors.
Ability to work cross-functionally and manage your own workload to meet deadlines and deliver high-quality work on time
Experience navigating high-growth, fast-paced environments
Preferred Qualifications
Understanding of musculoskeletal health, pain science, physical therapy, or the biopsychosocial approach to care.
Experience developing multimedia educational assets, such as video, audio, interactive modules, infographics.
Familiarity with educational technologies and innovative approaches to digital learning.
About Hinge Health
Hinge Health leverages software, including AI, to largely automate care for joint and muscle health, delivering an outstanding member experience, improved member outcomes, and cost reductions for its clients. The company has designed its platform to address a broad spectrum of MSK care—from acute injury, to chronic pain, to post-surgical rehabilitation—and the platform can help to ease members’ pain, improve their function, and reduce their need for surgeries, all while driving health equity by allowing members to engage in their exercise therapy sessions from anywhere. The company is headquartered in San Francisco, California.
Learn more at http://www.hingehealth.com
What You'll Love About Us
Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
Modern life stipends: Manage your own learning and development
Culture & Engagement
Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.
By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy.
Workday ID
JR1709