About the Role
We are seeking a strategic and results-driven Product Marketing Manager to join our dynamic marketing team. This role will lead go-to-market strategies and execution for our expanding portfolio of clinical and digital health products. You will partner closely with product, commercial, and clinical teams to develop compelling value propositions, messaging, and marketing assets that resonate with employer benefits, consultants, and health plan clients. Your insights from market research and customer feedback will shape product positioning, segmentation, and launch plans, driving business growth and market differentiation.
The ideal candidate is a collaborative leader with deep customer and market insight, capable of translating complex information into clear, actionable marketing strategies. You have a proven ability to manage multiple projects in a fast-paced environment, lead cross-functional teams, and influence stakeholders at all levels. Your communication skills are exceptional, and you thrive on driving results through strategic planning and execution.
What You'll Accomplish
Lead the development and execution of go-to-market strategies for new and existing products, ensuring alignment with business objectives and market needs.
Use market and customer insights to identify opportunities, validate product concepts, and inform product roadmaps.
Develop and refine product positioning, messaging, and narratives that differentiate our offerings and drive customer engagement.
Oversee the creation of marketing assets, sales enablement tools, and evidence-based content to support demand generation and sales teams.
Manage cross-functional collaboration with product management, sales, clinical, and marketing teams to deliver integrated marketing campaigns and launches.
Drive project management excellence, prioritizing competing demands and ensuring timely delivery of high-quality marketing initiatives.
Mentor and guide junior team members, fostering a culture of learning, adaptability, and ownership.
Hinge Health Hybrid Model
We believe that remote work and in-person work have their own advantages and disadvantages, and we want to be able to leverage the best of both worlds. Employees in hybrid roles are required to be in the office 3 days per week, for the full 8 hours of a typical business day. The San Francisco office has a dog-friendly workplace program.
Basic Qualifications
Demonstrated success in leading product marketing initiatives and go-to-market strategies in B2B digital health or related complex verticals.
Strong expertise in market research, customer segmentation, and competitive analysis to inform strategic decisions.
Experience developing compelling messaging and sales enablement materials that resonate with diverse audiences.
Exceptional project management skills with the ability to lead multiple projects and teams in a fast-paced environment.
Resilient and adaptable mindset, able to navigate ambiguity and drive results with creativity and persistence.
Minimum of 6+ years of experience in product marketing, preferably within healthcare or high-growth technology companies.
Proven ability to build trust and collaborate effectively across cross-functional teams and leadership levels.
Preferred Qualifications
Background in consulting or experience marketing to health plans.
Familiarity with clinical capabilities and healthcare provider markets.
Compensation
This position will have an annual salary, plus equity and benefits. Please note the annual salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. The annual salary range for this position is $116,000 - $174,000/yr.
About Hinge Health
Hinge Health leverages software, including AI, to largely automate care for joint and muscle health, delivering an outstanding member experience, improved member outcomes, and cost reductions for its clients. The company has designed its platform to address a broad spectrum of MSK care—from acute injury, to chronic pain, to post-surgical rehabilitation—and the platform can help to ease members’ pain, improve their function, and reduce their need for surgeries, all while driving health equity by allowing members to engage in their exercise therapy sessions from anywhere. The company is headquartered in San Francisco, California.
Learn more at http://www.hingehealth.com
What You'll Love About Us
Inclusive healthcare and benefits: On top of comprehensive medical, dental, and vision coverage, we offer employees and their family members help with gender-affirming care, tools for family and fertility planning, and travel reimbursements if healthcare isn’t available where you live.
Planning for the future: Start saving for the future with our traditional or Roth 401k retirement plan options which include a 2% company match.
Modern life stipends: Manage your own learning and development
Culture & Engagement
Hinge Health is an equal opportunity employer and prohibits discrimination and harassment of any kind. We make employment decisions without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. We provide reasonable accommodations for candidates with disabilities. If you feel you need assistance or an accommodation due to a disability, let us know by reaching out to your recruiter.
By submitting your application you are acknowledging we are using your personal data as outlined in the personnel and candidate privacy policy.
Workday ID
JR1472