VP Programmatic/Platform Sales

GoodRx

GoodRx

Sales & Business Development
Multiple locations
Posted on Feb 4, 2025

GoodRx is the leading prescription savings platform in the U.S. Trusted by more than 25 million consumers and 750,000 healthcare professionals annually, GoodRx provides access to savings and affordability options for generic and brand-name medications at more than 70,000 pharmacies nationwide, as well as comprehensive healthcare research and information. Since 2011, GoodRx has helped consumers save nearly $75 billion on the cost of their prescriptions.

Our goal is to help Americans find convenient and affordable healthcare. We offer solutions for consumers, employers, health plans, and anyone else who shares our desire to provide affordable prescriptions to all Americans.

Job Overview:

GoodRx is looking to bring on a VP Programmatic Sales for the Manufacturer Solutions commercial team reporting to the Team Lead of Agency Partnerships. You will be an important part of the commercial team, focusing on introducing and scaling innovative programmatic (on/off platform) solutions for GoodRx. This role will operate in a team-based sales model to a targeted list of pharmaceutical advertisers and their agencies. You will be responsible for developing a programmatic client base, aligning with Pharma-direct & Agency sales team counterparts, supporting the architecture/execution of our emerging strategy and supporting clients.

Responsibilities

  • Introduce, develop and grow programmatic (on/off platform) business relationships with current and prospective pharmaceutical advertising clients

  • Continually assesses revenue potential of territory through analysis of the overall market, supports corporate goals, pipeline outlook and general industry intelligence in order to provide accurate sales forecasts

  • Collaborates with internal stakeholders to develop effective proposals

  • Successfully executes a team-based sales approach, working closely with Pharma-direct & Agency sales members to strategically approach integrated solutions.

  • Provide leadership with regular updates on sales-focused activities including lead generation, competitive intelligence, and product opportunities

  • Keeps abreast of market conditions, competitive activities, technological trends through ongoing research and engagement at industry and medical conferences, literature reviews and other sources

Skills & Qualifications

  • 12+ years of proven sales performance (over goal quota attainment), selling media/data/audiences/programmatic solutions and a Bachelor's degree required.

  • Highly verticalized B2B sales focusing on media/advertising/agency businesses. Pharmaceutical experience preferred.

  • Deep understanding of media/marketing/digital advertising for Pharma brands and experience selling direct to pharmaceutical focused digital agencies

  • Strong network of Pharmaceutical Agency contacts and an ability to develop and expand networks quickly.

  • Experience in introducing programmatic (on/off platform) media revenue generating products and aligning those products with strategic client/agency partnership requirements.

  • Knowledge of customer and agency reporting requirements (including media/marketing measurement, targeting, measurement and reach/frequency fundamentals)

  • Adept at deck creation & modification based on client/agency specific needs

  • Willingness to incorporate market feedback into growth opportunities/new product development

  • Excellent cross-functional working skills

  • Exceptional written/oral communication and presentation skills

  • Must be willing and able to travel and entertain often and at times with short notice

All GoodRx employees are responsible for reviewing and complying with all Company safety and security policies and procedures, being vigilant and observant of potential security threats (including phishing attempts) and proactively communicating with the Security Team to raise any concerns.

At GoodRx, pay ranges are determined based on work locations and may vary based on where the successful candidate is hired. The pay ranges below are shown as a guideline, and the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, and other relevant business and organizational factors. These pay zones may be modified in the future. Please contact your recruiter for additional information.

San Francisco and Seattle Offices:

New York Office:

Santa Monica Office:

$158,000.00 - $254,000.00

Other Office Locations:

GoodRx also offers additional compensation programs such as annual cash bonuses and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!

We’re committed to growing and empowering a more inclusive community within our company and industry. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has a seat at the table and the tools, resources, and opportunities to excel.

With that said, research shows that women and other underrepresented groups apply only if they meet 100% of the criteria. GoodRx is committed to leveling the playing field, and we encourage women, people of color, those in the LGBTQ+ communities, individuals with disabilities, and Veterans to apply for positions even if they don’t necessarily check every box outlined in the job description. Please still get in touch - we’d love to connect and see if you could be good for the role!

GoodRx is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please reach out to us at accommodations@goodrx.com.

GoodRx is America's healthcare marketplace. The company offers the most comprehensive and accurate resource for affordable prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast, as well as a tele-health marketplace for online doctor visits and lab tests. Since 2011, Americans with and without health insurance have saved $60 billion using GoodRx and million consumers visit goodrx.com each month to find discounts and information related to their healthcare. GoodRx is the #1 most downloaded medical app on the iOS and Android app stores. For more information, visit www.goodrx.com.