PPC Manager
FlixBus
The PPC Manager will support the execution and optimization of Pay-Per-Click (PPC) campaigns across various markets. This role involves creating, managing, and analyzing paid advertising initiatives across platforms like Google Ads, Bing Ads, and other major platforms. The ideal candidate will be data-driven, detail-oriented, and passionate about driving growth through PPC. Working closely with the PPC Team Lead, you will play a vital role in scaling campaigns, enhancing ROAS, and exploring new opportunities in digital advertising.
Key Responsibilities
- Campaign Setup & Management
- Execute PPC campaigns on platforms such as Google Ads, Bing Ads, and other major platforms, ensuring they align with brand goals and KPIs.
- Conduct keyword research, set up targeting, write compelling ad copy, and work with design teams for effective ad creatives.
- Manage and monitor campaigns daily to optimize performance, budget allocation, and bid strategies.
- Performance Analysis & Optimization
- Analyze campaign data to identify areas of improvement, spot trends, and adjust tactics to improve ROAS.
- Conduct A/B testing for ads, keywords, landing pages, and other campaign components to enhance engagement and conversions.
- Compile and present performance reports to the PPC Team Lead, highlighting key metrics, insights, and recommendations.
- Collaboration & Coordination
- Work closely with the SEO, content, and analytics teams to ensure a unified and impactful approach to digital marketing.
- You use our in-house automation tools to maximize channel performance and work with our MarTech team to further improve automation tools and processes
- Market & Competitor Research
- Stay informed on industry trends, competitors, and digital advertising best practices to keep campaigns competitive.
- Conduct market research to identify new PPC opportunities and optimize current strategies in alignment with the company’s objectives.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 2-4 years of hands-on experience in PPC campaign management, ideally within a similar industry.
- Proficiency in Google Ads, Bing Ads, and familiarity with other major PPC platforms.
- Strong analytical skills with a deep understanding of key PPC metrics such as CPC, CPA, CTR, and ROAS.
- A data-driven mindset with a passion for continuous testing, optimization, and improvement.
- Strong communication and interpersonal skills to work effectively across teams.
- Knowledge of SQL and PowerBI skills are a plus.
Our Perks – More than just a job
- You have an impact. With innovation and smart technology, we are creating the easiest way to travel. We want your ideas and give you autonomy to make them reality.
- Flix is flexible. Organize your own schedule with trust-based hours and up to 60 days of working from (m)anywhere. We are an office-first company, and we encourage all employees to come regularly to their local office.
- Travelling is our passion. Discover the world with your free Flix rides and bring along your friends and family for half price.
- Teamwork makes the dream work. Our FlixTeam has people from over 80 different nations. We work in a multicultural environment where we can challenge and support each other.
- We're not only green in color. We’re building for the long term, and that means protecting our planet. We constantly test new green technologies and compensate for the CO2 after all our business travel since 2018.
- Your well-being is important to us. To treat your mind and body we will give you a competitive paid time off package, mental health support including 1:1 consultations with a psychologist, and a neat discount on UrbanSportsClub memberships.
Want to rewrite the history of mobility with us? Then join our ride and apply now. We're excited to hear from you! We recognize that everyone carries a unique set of valuable skills and experiences. If you think you could have an impact even though you don't meet 100% of the requirements, we still encourage you to apply.
About Flix
We are a global mobility provider with headquarters in Europe and the United States. Since 2013, we have changed the way millions of people have traveled, offering new alternatives for convenient, affordable and eco-friendly travel. Thanks to a unique business model and innovative technology, we have quickly established one of the largest long-distance mobility networks in the world – and our journey has just begun.
The following video shows our amazing success story: