DSG - Senior Manager- Brand Marketing

Dream Sports

Dream Sports

Marketing & Communications
Mumbai, Maharashtra, India
Posted on Tuesday, March 12, 2024
About DreamSetGo:
DreamSetGo is a sports travel & experiences platform, from the house of Dream Sports which is a sports technology company with brands such as Dream11, and FanCode in its portfolio. DreamSetGo offers sporting events and player-interaction packages to die-hard fans. From match tickets to stadium tours, from flights to hotels, from VIP hospitality to city tours, from exclusive celebrity meet & greets to digital experiences, and much more; we curate the most fulfilling sports travel and experiences packages exclusively for popular sporting events around the world.

Your Role :

  • Develop and execute brand marketing strategies to increase brand visibility, market share, and brand equity.
  • Lead the development of brand messaging, positioning, and creative assets across various channels and platforms.
  • Oversee the creation and implementation of integrated marketing campaigns to drive brand awareness and customer acquisition.
  • Collaborate with product, sales, and other teams to ensure brand consistency across all touchpoints and customer experiences.
  • Analyze market trends, consumer insights, and competitive landscape to identify opportunities for brand differentiation and growth.
  • Craft comprehensive brand marketing vision boards at the onset of each year, guiding the strategic direction for brand initiatives, and diligently execute the outlined plan throughout the year.
  • Manage budgets, timelines, and resources effectively to meet marketing goals and objectives.
  • Establish and maintain strong relationships with external partners, agencies, and vendors to support brand initiatives.

Qualifiers:

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
  • Proven track record of success in brand marketing roles, with at least 3 to 5 years of experience in a similar capacity.
  • Strong understanding of branding principles, consumer behavior, and marketing trends.
  • Demonstrated ability to develop and execute strategic marketing plans that drive business results.
  • Excellent leadership and communication skills, with the ability to influence and collaborate effectively across functions and levels.
  • Analytical mindset with proficiency in data analysis and market research.
  • Creative thinker with a passion for storytelling and creating compelling brand narratives.
  • Experience in working in a fast-paced, dynamic environment.
About Dream Sports:
Dream Sports is India’s leading sports technology company with 220 million+ users, housing brands such as Dream11, the world’s largest fantasy sports platform, FanCode, a premier sports content & commerce platform and DreamSetGo, a sports experiences platform.
Dream Sports is based in Mumbai and has a workforce of close to 1,000 ‘Sportans’. Founded in 2008 by Harsh Jain and Bhavit Sheth, Dream Sports’ vision is to ‘Make Sports Better’ for fans through the confluence of sports and technology.
For more information: https://dreamsports.group/