Digital Marketing Manager
Cognite
Marketing & Communications
Austin, TX, USA
Posted on Aug 1, 2025
About Cognite
Embark on a transformative journey with Cognite, a global SaaS forerunner in leveraging AI and data to unravel complex business challenges through our cutting-edge offerings including Cognite Atlas AI, an industrial agent workbench, and the Cognite Data Fusion (CDF) platform. We were awarded the 2022 Technology Innovation Leader for Global Digital Industrial Platforms & Cognite was recognized as 2024 Microsoft Energy and Resources Partner of the Year . In the realm of industrial digital transformation, we stand at the forefront, reshaping the future of Oil & Gas, Chemicals, Pharma and other Manufacturing and Energy sectors. Join us in this venture where AI and data meet ingenuity, and together, we forge the path to a smarter, more connected industrial future.
Learn more about Cognite here
Our values
Impact: Cogniters strive to make an impact in all that they do. We are result-oriented, always asking ourselves.
Ownership: Cogniters embrace a culture of ownership. We go beyond our comfort zones to contribute to the greater good, fostering inclusivity and sharing responsibilities for challenges and success.
Relentless: Cogniters are relentless in their pursuit of innovation. We are determined and deliverable (never ruthless or reckless), facing challenges head-on and viewing setbacks as opportunities for growth.
Join Cognite’s Growth Marketing team and help scale our digital marketing engine to accelerate pipeline creation and revenue growth. We are a nimble, high-impact team working cross functionally with Marketing, Revenue, and Sales, focused on leveraging data and creativity to drive demand across our most important digital channels.
We are looking for a strategic, hands-on Digital Marketing Manager who thrives at the intersection of paid media, email marketing, and performance analytics. You'll own and optimize programs across Google Ads, Bing, LinkedIn, and Marketo, contributing directly to pipeline growth.
What You'll Do
- Own and execute full funnel digital campaigns across paid search (Google/Bing), paid social (LinkedIn), and email (Marketo), optimizing for pipeline creation, ROI, and efficiency.
- Design, launch, and iterate multi-channel campaigns in partnership with Account Based Marketing, sales, content, events, and creative teams.
- Manage audience segmentation, email database health, and lead nurturing workflows in Marketo to improve engagement, conversion rates, and MQL velocity.
- Drive our paid social strategy, with a strong emphasis on LinkedIn. Build campaigns end-to-end: develop creative briefs, write copy, manage targeting, launch, and continuously optimize.
- Manage reporting and performance dashboards, translating campaign performance into actionable insights for marketing and sales leadership.
- Collaborate with analytics and RevOps to ensure accurate tracking, lead flow, attribution, and campaign ROI reporting.
- Create and launch strategic email nurture programs
- Support ABM programs through targeted display and retargeting campaigns, leveraging tools like 6sense, or similar.
- Stay ahead of trends in digital advertising and email marketing and proactively test new platforms, formats, and tactics to drive innovation.
- Ensure best practices in deliverability, compliance, and user experience across digital channels.
Who You Are
- 3–6 years of experience in digital or growth marketing at a B2B SaaS or enterprise software company; industrial or technical audiences a plus.
- Deep experience managing paid media (Google Ads, Bing, LinkedIn Campaign Manager), email automation (Marketo required), and CRM (Salesforce).
- Proven track record of building and optimizing performance marketing campaigns that drive qualified pipeline and revenue.
- Strong analytical skills and high level of comfort using data to form hypotheses, test ideas, and scale what works.
- Excellent copywriting skills for email, paid ads, and social posts with an eye for conversion and engagement.
- Familiarity with campaign reporting tools such as Tableau, Looker, or Google Data Studio.
- Experience with ABM platforms (e.g., Demandbase, 6sense) and website personalization strategies is a bonus.
- Entrepreneurial mindset—you’re energized by problem-solving, experimentation, and driving measurable results.
- Highly collaborative, able to work cross-functionally and manage multiple projects in a fast-paced environment.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
A snapshot of our many perks and benefits as a Cogniter
* Competitive Compensation including base plus bonus
* 401(k) with 4% employer matching
* Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
* Unlimited PTO + flexibility to enjoy it
* 18 Company Holidays including the week between Christmas & New Years
* Paid Parental Leave Program
* Employee Stock Purchase Program (ESPP)
* Employee Referral Program
* In office catered lunches 3x per week via Colorfull Catering + Fully Stocked Fridges in the offices
* Join a team of 70 different nationalities 🌐 with Diversity, Equality and Inclusion (DEI) in focus 🤝.
* A highly modern and fun working environment with sublime culture across the organization, follow us on Instagram @cognitedata 📷 to know more
* Opportunity to work with and learn from some of the best people on some of the most ambitious projects found anywhere, across industries
* Join our HUB 🗣️ to be part of the conversation directly with Cogniters and our partners.
* Paid mobile phone and WiFI
*A pet lover? Get the chance to meet Spot 🐶!
Why choose Cognite? 🏆 🚀
* Join us in making a real and lasting impact in one of the most exciting and fastest-growing new software companies in the world.
* We have repeatedly demonstrated that digital transformation, when anchored on strong DataOps, drives business value and sustainability for clients and allows front-line workers, as well as domain experts, to make better decisions every single day.
* Built In 2024 Best Places to Work in Austin, TX and Houston, TX
Apply today!
If you're excited about the opportunity to work at Cognite and make a difference in the tech industry, we encourage you to apply today! We welcome candidates of all backgrounds and identities to join our team.
We encourage you to follow us on Cognite LinkedIn; we post all our openings there.
Equal Opportunity
Cognite is committed to creating a diverse and inclusive environment at work and is proud to be an equal opportunity employer. All qualified applicants will receive the same level of consideration for employment; everyone we hire will receive the same level of consideration for training, compensation, and promotion.
We ask for gender as part of our application because we want to ensure equal assessment in the recruitment process. Your answer will help us reach this commitment! However, the question about gender is optional and your choice not to answer will not affect the assessment of your application in any way.