Senior Director, Inbound Marketing and Operations [12 - 18 Month Fixed Term Contract]
Clio
Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.
We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
Summary:
We are seeking a Senior Director, Inbound Marketing & Operations to lead our global inbound marketing strategy and marketing operations function. This role is available to candidates across Canada (excluding Québec) and the US, or based out of Vancouver, Calgary, or Toronto hub offices.
This is a 12 to 18-month contract role intended to backfill a key leadership position.
The role is responsible for building scalable inbound programs and establishing the operational and analytical foundation that enables data-driven, revenue-focused marketing decisions. You will sit at the intersection of growth, operations, and analytics, partnering closely with Growth Marketing, Customer and Product Marketing, Revenue Operations, Data Science, and Sales to ensure marketing is measurable, optimized, and aligned to business outcomes.
Who you are:
As the Senior Director, Inbound Marketing & Operations, you are a strategic, analytically minded marketing leader who thrives in complexity. You understand that sustainable growth comes from pairing strong inbound experiences with disciplined operations, measurement, and continuous optimization.
You are a “player-coach” who can set vision and strategy while staying close enough to execution to ensure high standards and impact. You bring deep expertise in inbound marketing, lifecycle and email strategy, website optimization and CRO, data and attribution, and marketing technology. You are comfortable partnering with technical teams and senior stakeholders and are known for creating clarity, alignment, and momentum across functions.
You care deeply about building high-performing teams, scalable systems, and trusted cross-functional partnerships, and you balance short-term performance with long-term brand and growth objectives.
What you’ll work on:
Drive the strategic direction of our global inbound marketing and marketing operations roadmap, including martech architecture, technology implementations, email marketing and nurturing strategy, website performance, and CRO strategy
Own the end-to-end lead funnel in partnership with Growth Marketing and Revenue Operations, ensuring clear definitions, strong conversion performance, and seamless handoffs across the funnel
Partner with Revenue Operations and Data Science to ensure comprehensive reporting and dashboards are in place to track key performance metrics, translating insights into clear recommendations and actions
Own and evolve our attribution architecture and insights framework to support revenue-driven decision-making across marketing investment, while maintaining a holistic view of marketing’s role in growth
Apply rigorous analysis and strategic analytics to identify key performance drivers, growth levers, and strategic opportunities that materially impact revenue outcomes
Work closely with marketing leaders and channel owners to implement continuous optimizations and improvements based on performance data, experimentation results, and funnel insights
Lead, mentor, and develop a high-performing inbound marketing and marketing operations team, fostering a culture of accountability, experimentation, and data-informed decision-making
What you may have:
15+ years of experience in SaaS B2B marketing, with senior leadership experience across inbound marketing and marketing operations
Proven track record of building and scaling inbound programs that drive measurable pipeline and revenue impact
Deep expertise in inbound and lifecycle strategy, including email and nurture programs, digtial strategy, website optimization, CRO, and funnel performance
Strong experience owning marketing operations, analytics, and attribution, with the ability to translate data into clear, revenue-focused insights
Hands-on familiarity with modern marketing technology stacks (marketing automation, CRM, analytics, and experimentation tools) and leading martech initiatives at scale
Demonstrated ability to partner cross-functionally with Growth Marketing, Product Marketing, Revenue Operations, Data Science, and Sales
Comfortable stepping into complex, fast-moving environments and driving clarity, alignment, and impact quickly
Serious bonus points if you have:
Experience leading global or multi-region marketing teams
Legal tech experience
What you will find here:
Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include:
Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin and Sydney) to be in office minimum twice per week.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis.
*Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.
Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.
Learn more about our culture at clio.com/careers
We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations. In recruitment, AI helps us streamline the process for greater efficiency. However, we've built our systems to ensure that a human always reviews AI-generated output, and we never make automated hiring decisions.
Disclaimer: We only communicate with candidates through official @clio.com email addresses.