Head of Marketing Analytics and Insights



Marketing & Communications, Data Science
Madrid, Spain
Posted on Thursday, May 30, 2024

We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.

The Team

Our Marketing team seeks an exceptional leader to spearhead our marketing analytics and insights, directly reporting to the Snr Director of Marketing Strategy and Operations. The Head of Marketing Analytics and Insights will be instrumental in guiding our marketing efforts, with a special focus on analytics and data-driven decision-making. This role is ideal for a strategic thinker who thrives in a dynamic environment and is passionate about leveraging analytics to drive marketing excellence and business outcomes.

The Role

As the Head of Marketing Analytics and Insights, you will lead the impact steering of our marketing insights, focusing on building & maintaining an end to end, robust analytics platform. You will be responsible for setting marketing targets, driving strategic insights, and ensuring our analytics platform supports full funnel use cases. Your leadership will ensure we leverage data-driven insights to guide our marketing efforts, aligning them with the company's strategic goals.


  • Analytics Platform Development: Lead the development and maintenance of a strong analytics platform, utilizing tools such as SFDC, AWS and Power BI, to support state-of-the-art full funnel marketing use cases. Ensure the platform delivers actionable insights that drive strategic decision-making across the marketing function.
  • Insights Generation: Translate data into actionable insights to inform marketing strategies and decision-making. Provide regular reports and dashboards on key performance indicators (KPIs) and marketing ROI. Identify trends, opportunities, and areas for improvement in marketing campaigns and initiatives.
  • Hygiene and funnel measurement: Ensure data accuracy, integrity, and security. Own attribution and scoring models. Implement advanced analytics techniques, including predictive modeling, segmentation, and attribution analysis.
  • Market insights: Generate and leverage market insights to stay ahead of industry trends and competitive dynamics. Own TAM and use it to guide strategic business decisions. Create benchmarks and factor into business analysis to give a complete picture of our performance within the market.
  • Target Setting: Own marketing KPIs, target setting and performance monitoring. Define and establish clear marketing targets that align with our business objectives, ensuring measurable outcomes for all marketing initiatives.
  • Collaboration and Communication: Partner with marketing, sales, product, and finance teams to align on goals and share insights. Present findings and recommendations to senior leadership and stakeholders. Collaborate with external partners and vendors for data acquisition and technology solutions.
  • Optimization and Innovation: Drive continuous improvement in marketing analytics processes and methodologies. Stay current with industry trends, AI, emerging technologies, and best practices in marketing analytics.Identify and implement new tools and platforms to enhance data capabilities.
  • Leadership: Build, manage and mentor the marketing analytics insights team, fostering a data-driven, collaborative, and continuous improvement culture across the marketing organization.


  • Minimum of 5+ years of team and senior stakeholder management, in a Global role.
  • Minimum of 8+ years of related experience in B2B marketing or consulting at the executive leadership level.
  • Proven track record of developing and maintaining marketing analytics platforms, with expertise in tools like SFDC, AWS and Power BI. Interested in leverageraging AI.
  • Deep understanding of business and financial principles, market trends, and business drivers in the B2B technology sector.
  • Strong technical proficiency in marketing analytics development, funnel hygiene, sprint methodologies, and reporting.
  • Proven track record of driving business results through data-driven decision-making.
  • Exceptional leadership skills, with the ability to inspire and lead teams towards achieving strategic objectives.
  • Excellent communication, presentation and interpersonal skills, with the ability to convey complex data insights to non-technical stakeholders.

This opportunity is for those looking to make a significant impact by leading the strategic direction of a leading digital transformation company through data-driven marketing strategies. If you are a problem solver with a passion for analytics and driving growth, we encourage you to apply!

What Celonis can offer you:

  • The unique opportunity to work with industry-leading process mining technology
  • Investment in your personal growth and skill development (clear career paths, internal mobility opportunities, L&D platform, mentorships, and more)
  • Great compensation and benefits packages (equity (restricted stock units), life insurance, time off, generous leave for new parents from day one, and more)
  • Physical and mental well-being support (subsidized gym membership, access to counseling, virtual events on well-being topics, and more)
  • A global and growing team of Celonauts from diverse backgrounds to learn from and work with
  • An open-minded culture with innovative, autonomous teams
  • Business Resource Groups to help you feel connected, valued and seen (Black@Celonis, Women@Celonis, Parents@Celonis, Pride@Celonis, Resilience@Celonis, and more)
  • A clear set of company values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future

About Us

Since 2011, Celonis has helped thousands of the world's largest and most valued companies deliver immediate cash impact, radically improve customer experience and reduce carbon emissions. Its Process Intelligence platform uses industry-leading process mining technology and AI to present companies with a living digital twin of their end-to-end processes. For the first time, everyone in an organisation has a common language about how the business works, visibility into where value is hidden and the ability to capture it. Celonis is headquartered in Munich (Germany) and New York (USA) and has more than 20 offices worldwide.

Join us as we make processes work for people, companies and the planet.

Celonis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Different makes us better.

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