Marketing Director, Celonis Process Management



Marketing & Communications
Munich, Germany
Posted on Wednesday, May 29, 2024

We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.

The Team:

In this pivotal role, you'll serve as an integral member of the Celonis Process Management (CPM) team, overseeing all relevant marketing endeavors aimed at elevating CPM's visibility and providing essential information and assets to our teams, partners, and customers. Working closely with our CPM leadership team reporting into the VP of Marketing DACH, you will lead a small yet strategic team as well as collaborate with the broader CPM team across our entire marketing organization. You'll craft and execute a comprehensive marketing strategy for Celonis Process Management that significantly bolsters our go-to-market plans.

The Role:

We're seeking an experienced marketer to spearhead the development of a go-to-market strategy and its underlying initiatives for our newly acquired Process Management functionalities.

The work you’ll do:

You’ll ensure that Celonis Process Management's unique value proposition is effectively communicated to ensure its success in the market. Your tasks will include the following:

  • Build out the global and regional marketing plans working closely with the global BPM leadership team and regional VP and Sales Leaders to understand business goals and priorities, driving execution through all contributors; account executives, business development and partners
  • Execute the marketing plan by implementing persona and industry campaigns and devising local initiatives to create a multi-channel marketing strategy that includes, but not limited to, events, roundtables, (digital or physical) and webinars, account-based marketing, email campaigns, nurtures, third-party partnerships, customer and community marketing.
  • Work closely with regional partner managers and partner marketing team to increase awareness in local markets, drive partner pipeline and support adoption of thru partner campaign tool kits
  • Collaborate closely with the digital marketing team to promote campaigns via digital channels (Website, Email, LinkedIn, etc)
  • Work in tandem with global programs to execute local flavor of global campaigns in region, translates and localizes campaign messaging and assets as well as digital properties (website, emails, landing pages, graphics, webinars) to optimize SEO.
  • Manage regional field marketing budget and tracking of program spend alongside ongoing assessment of campaign effectiveness and ROI.
  • Work with the global events team on our flagship events including 'CityCollabs’ and Celosphere to generate and accelerate pipeline and deepen our existing customer relationships.
  • Create local customer stories working with the customer advocacy team
  • Communicate effectively and enables the regional sales and partner teams on marketing plans, results, new marketing messages and propositions
  • Regular reporting on pipeline and marketing analytics (lead funnel, campaigns, account engagement) to drive corrective action to achieve demand generation targets of the region.
  • Collaborate with regional peers, shares best practices and aligns with the extended marketing teams

The qualifications you need:

  • Minimum of 7+ years experience in field marketing or a related B2B marketing role preferably in the software industry
  • Degree in marketing, communications, business, or related field
  • Proven experience building and executing multi-channel marketing programs to drive awareness and generate pipeline in a specific market using a wide variety of tactics including events, webinars, third party and ABM.
  • Proficient in using, MS Office/ Google equivalent.
  • Strong stakeholder management and collaboration skills
  • Analytical and data driven approach to marketing planning and reporting
  • Budget and program management
  • Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
  • Strong presentation skills and confidence in communicating with cross-functional leaders
  • Adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
  • Energetic, positive attitude with a willingness to take initiative and be resourceful
  • Advanced English language skills with any additional languages as an advantage
  • The ability to travel within the region is necessary and for quarterly team meetings in the regional

What Celonis can offer you:

  • The unique opportunity to work with industry-leading process mining technology
  • Investment in your personal growth and skill development (clear career paths, internal mobility opportunities, L&D platform, mentorships, and more)
  • Great compensation and benefits packages (equity (restricted stock units), life insurance, time off, generous leave for new parents from day one, and more)
  • Physical and mental well-being support (subsidized gym membership, access to counseling, virtual events on well-being topics, and more)
  • A global and growing team of Celonauts from diverse backgrounds to learn from and work with
  • An open-minded culture with innovative, autonomous teams
  • Business Resource Groups to help you feel connected, valued and seen (Black@Celonis, Women@Celonis, Parents@Celonis, Pride@Celonis, Resilience@Celonis, and more)
  • A clear set of company values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future

About Us

Since 2011, Celonis has helped thousands of the world's largest and most valued companies deliver immediate cash impact, radically improve customer experience and reduce carbon emissions. Its Process Intelligence platform uses industry-leading process mining technology and AI to present companies with a living digital twin of their end-to-end processes. For the first time, everyone in an organisation has a common language about how the business works, visibility into where value is hidden and the ability to capture it. Celonis is headquartered in Munich (Germany) and New York (USA) and has more than 20 offices worldwide.

Join us as we make processes work for people, companies and the planet.

Celonis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Different makes us better.

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