Platform Operations Specialist, BytePlus
ByteDance
Operations
Singapore
Responsibilities
The BytePlus Website Team is responsible for the planning, design, development, and continuous evolution of the official BytePlus web presence. The team focuses on building a modern, scalable, and user-centric website experience that clearly communicates BytePlus’s product value, technology strengths, and global service capabilities. By closely collaborating with product, design, marketing, content, and engineering teams, the BytePlus Website Team delivers high-quality web experiences across product showcases, solution pages, campaign landing pages, and core brand touch-points. The team emphasizes performance, consistency, localization, and maintainability, ensuring that the website can efficiently support global business growth and diverse user needs. Through strong engineering practices and a deep understanding of user journeys, the team continuously improves website architecture, content delivery efficiency, and conversion experience, helping BytePlus better connect with customers, partners, and developers around the world. Job Responsibilities: 1. Responsible for planning and managing full-channel traffic operations across the platform, including organic channels such as search, recommendation systems, ecosystem partnerships, and content-driven traffic. Develop and execute traffic growth strategies to achieve key targets in user acquisition, engagement, and paid conversion. 2. Track and analyze key traffic performance indicators, including UV, PV, retention rate, conversion rate, and customer acquisition cost. Prepare regular performance reports, identify traffic trends and fluctuations, and optimize operational strategies to enhance traffic quality and overall efficiency. 3. Integrate the platform’s content ecosystem with traffic operations by collaborating closely with the content team. Optimize content strategy to improve exposure and traffic distribution, and establish a closed-loop system for sustainable user growth. 4. Manage relationships with external traffic channels, including third-party platforms, business partners, and advertising networks. Negotiate cooperation opportunities, expand new traffic sources, and ensure effective control of customer acquisition costs. 5. Continuously monitor industry trends and competitor strategies in traffic operations. Identify emerging growth opportunities and lead innovative initiatives to strengthen the platform’s competitive advantage. 6. Work in alignment with overall business objectives, collaborating cross-functionally with product, sales, marketing, and other teams to execute traffic initiatives and ensure all performance KPIs are achieved.
Qualifications
Minimum Qualifications - Bachelor’s degree or above, preferably in Marketing, E-commerce, New Media Operations, Advertising, or related disciplines. - Minimum of 3 years’ experience in platform traffic operations; experience in internet, content, or e-commerce platforms is highly preferred. - Strong result orientation with clear goal focus, proactive mindset, and high sense of responsibility. - Excellent communication, coordination, and teamwork skills. - Familiar with AI-related products and well-versed in traffic logic and growth mechanisms across major digital platforms (e.g., short video, content/community platforms, and search engines). Demonstrates strong interest and passion for traffic growth and user acquisition strategies.
Job Information
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.