Category Campaign Manager, Mom, Baby and Health (Philippines E-Commerce)
ByteDance
Responsibilities
About the team This team helps Mom, Baby and Health marketplace sellers and brands succeed by guiding them through store setup, performance optimization, and campaign execution. We provide strategic insights, foster influencer collaborations, and ensure brands thrive on the platform. If you're results-driven, enjoy building relationships, and want to be part of an innovative team, we’d love to have you join us! In this role, you are required to plan, review and execute the campaigns for the Mom, Baby and Health Category. Responsibilities - Plan campaigns according to the characteristics of local users, be able to plan marketing play for different types of promotion needs (Livestream/short videos/showcase/shopping center), and create platform resources strategy (traffic/promotion/communication) - Monitor and evaluate critical data metrics of campaign performance, identify operational improvements, and focus on incremental efficiency and advertising revenue - Drive platform growth through marketing campaigns - Responsible for full-cycle campaign project management; planning, hands-on execution, real-time monitoring and reporting - Collaborate with marketing, operation and growth teams to build e-commerce brand awareness
Qualifications
Minimum Qualifications - Minimum Bachelor's degree or above in a relevant course of study - 3+ years of experience in e-commerce company and involve in campaign management (platform or category campaigns) - Excellent stakeholder and project management skills - Strong sense of responsibility, good at cross-team communication and collaboration - Self-motivated and a quick learner - Passion, creativity and patience Preferred Qualifications - Proven track record of building and managing strong relationships with external partner - Excellent numerical, analytical, critical, and strategic thinking skills - Detect and solve problems through the use of quantitative & qualitative data - Direct E-Commerce experience
Job Information
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.