Japan Regional Game Marketing Manager (Anime & Manga-Oriented)
ByteDance
Responsibilities
About the Team Join ByteDance’s Japan Publishing Team within our Gaming Division. We are responsible for the end-to-end marketing and publishing of all ByteDance game titles in the Japanese market. 1. Responsible for the overall marketing and publishing operations of the game project in the Japanese market during its live operation phase. Oversee all stages of the project’s publishing lifecycle, maintain strong data sensitivity, conduct periodic analysis and reviews, and drive overall strategic direction. 2. Stay highly attuned to Japanese gaming and market trends, and leverage cutting-edge local insights to inform new project customization, as well as optimization and iteration of ongoing projects. 3. Be accountable for user growth (UG) and acquisition performance in the Japanese market. Coordinate with the UA team to set goals and budgets, analyze performance across channels and creatives, and establish real-time optimization processes and recommendations.
Qualifications
Minimum Qualifications 1. Minimum of 3 years of experience in game publishing; candidates with experience in JRPGs or anime-style card games are preferred. 2. Strong adaptability to cross-functional coordination, with the ability to effectively manage multiple functions within the team and communicate across departments within the organization. 3. Highly responsible and resilient under pressure; willing to travel or take long-term overseas assignments. 4. Passionate about games, with extensive gameplay experience — especially in JRPGs and anime-style card games. 5. Japanese language proficiency at N1 level or higher will be given priority consideration.
Job Information
About Us
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance
Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.