Marketing Strategy Specialist - Global Payment
Jakarta Regular Marketing - Business development Job ID: A214039A
Responsibilities
The Global Payment team of ByteDance provides payment solutions - including payment acquisitions, disbursements, transaction monitoring, payment method management, foreign exchange conversion, accounting, reconciliations, and so on to ensure that our users have a smooth and secure payment experience on ByteDance platforms including TikTok. Responsibilities: Drive Payment Business growth within ByteDance ecosystem by leveraging internal business and assets as well as partners' investments, through marketing initiatives. The role will initiate, lead and own the end-to-end marketing strategy and initiatives for payment channels, run marketing promotions, campaigns, and communication for various payment methods like e-wallets, credit cards, and bank transfers, supporting all ByteDance businesses in Indonesia. 1. End-to-End Campaign Management - Plan and execute integrated marketing campaigns to promote payment methods and drive adoption. - Collaborate with Product and Operations teams to create compelling offers, seasonal promotions, and user engagement activities. - Coordinate campaign timelines, creative assets, and media plans to ensure smooth execution and alignment with business goals. 2. Promotion Strategy & Optimization - Develop strategic promotions to support new payment product launches, platform partnerships, and merchant acquisitions. - Analyze promotion performance, ROI, and user engagement to refine strategy and increase effectiveness. - Manage promotional budgets and ensure efficient allocation based on user segments and market performance. 3. Communication & Content Development - Craft clear, engaging, and on-brand messaging for user communication (push notifications, in-app banners, social media, email, etc.) related to payment features, promotions, and campaigns. - Collaborate with cross-functional teams to tailor messaging and adapt communications for diverse markets and audiences. - Ensure consistent tone of voice and value proposition across all channels. 4. Cross-Functional Collaboration - Partner with Product, Engineering, Data, and Customer Experience teams to align on campaign mechanics, targeting, and user flow. - Collaborate with regional Marketing, Legal, and Compliance teams to ensure promotions are aligned with regulations and brand standards. 5. Insights & Reporting - Monitor key marketing and payment metrics to evaluate campaign effectiveness. - Conduct post-campaign analysis and provide actionable insights to optimize future activities. - Stay on top of industry trends, competitor campaigns, and user behavior.
Qualifications
Minimum Qualifications: - Minimum of 5 years of experience in marketing, campaign management, or product growth roles, preferably in the fast-paced industry of financial services, payments, or digital platforms industry. - Proven experience in driving user adoption through promotions, campaigns, and targeted communications. - Strong strategic and creative thinking skills, with the ability to translate insights into actionable marketing plans. - Highly data-driven with the ability to analyze campaign performance, user behavior, and marketing funnel metrics to optimize effectiveness. - Exceptional communication and interpersonal skills, with the ability to collaborate cross-functionally and influence key stakeholders. - Strong project management skills with the ability to manage multiple campaigns simultaneously in a fast-paced environment. - Results-oriented mindset with a demonstrated track record of meeting or exceeding campaign KPIs and business targets. Preferred Qualifications: - Proficient in problem-solving and comfortable working with ambiguity to develop innovative, scalable solutions. - Ability to lead initiatives independently while also contributing as a team player in a collaborative environment. - Excellent documentation, presentation, communication, organizational, and analytical skills, particularly implemented in a cross-functional environment. - Experience using data and metrics to drive improvements.
Job Information
About UsFounded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join ByteDance Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.
As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
