About ByteDance Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join Us Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day. As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us. About the Team Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey! Responsibilities - Lead the strategic development and implementation of demographic targeting capabilities on TikTok, ensuring effective market segmentation and ad customization for advertisers based on various demographic factors. - Drive the development and refinement of demographic targeting algorithms and methodologies, leveraging machine learning and artificial intelligence techniques to enhance precision and accuracy. - Develop a product roadmap by conducting extensive market research and analysis to identify demographic trends, consumer preferences, and market opportunities. - Monitor and evaluate the performance of demographic targeting strategies, utilizing key metrics and analytics to assess effectiveness, identify areas for improvement, and drive continuous optimization. - Collaborate with cross-functional teams, including product management, data analytics, engineering, legal, privacy and product sales teams to ensure product-market fit, to increase adoption of products and to maintain compliance. - Mentor product managers and product marketing managers.

Qualifications

Qualifications Must have a Master's degree in Computer Science, Engineering (any), Data Analytics, Business Administration, Marketing, Economics, Finance, or a related field, and 4 years of related work experience; OR a Bachelor's degree in Computer Science, Engineering (any), Data Analytics, Business Administration, Marketing, Economics, Finance, or a related field, and 6 years of related work experience, out of which 5 years must be post-bachelor's, progressive related work experience. Must have 4 years of experience in the following skills: - Designing A/B testing to improve product performance based on data-driven performance monitoring; - Performing end-to-end product management, including coordinating cross-functional teams in product conceptualization, design, development, and deployment; - Building dashboards and reports to gather and process large quantities of data to support the monitoring and evaluation of product performance using SQL and analyzing reports on Google Analytics; and - Using Product Management tool, including JIRA and MS Office, to write detailed technical product requirement and user stories. Type: Full time, 40 hours/week Location: San Jose, CA Salary Range: $250120 - $510720 per year To Apply, click the apply button below. Contact lpresumes@bytedance.com if you have difficulty submitting resume through the website. ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request #LI-DNI #IND-DNI

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $250120 - $510720 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and