Campaign (ABM) and Event Marketing Lead
Built Technologies
COMPANY OVERVIEW
Built is a growth-stage company at the intersection of FinTech and PropTech. We are on a mission to change the way the world gets built with technology and services that streamline the $1.4T U.S. construction industry.
By providing a centralized platform for all industry stakeholders, Built enables increased efficiency, collaboration, transparency, and business agility—allowing customers to build and manage the communities around us more profitably and with more confidence. The Built platform is used by hundreds of leading North American lenders and asset managers, and thousands of developers, home builders, and contractors. Since our founding in 2015, we've partnered with over 140 of the top financial institutions in the U.S. and Canada, including 35+ of the top 100 U.S. construction lenders.
With our latest $1.5B valuation, we’re on a continued growth trajectory and are committed to attracting the best talent in the world. We want you to be a part of this exciting journey.
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Campaign (ABM) and Event Marketing Lead
We’re looking for a Campaign and Event Marketing Lead to own multi-threaded campaigns, inclusive of Account-Based Marketing (ABM) & events. In this role, you'll develop and execute multi-channel marketing programs that engage key accounts, while also leading event strategy to drive brand awareness, pipeline growth, and customer engagement. You'll collaborate closely with sales, content, and product marketing teams to create personalized, high-impact experiences.
What You’ll Do
- Develop and execute 1:1, 1:few, and 1:many ABM programs targeting high-value accounts.
- Run multi-threaded campaigns across email, digital ads, social, direct mail, and events.
- Own event marketing strategy, including industry conferences, customer events, field events, and executive roundtables to support demand generation and brand positioning.
- Partner with sales and revenue teams to align ABM and event strategies with account plans.
- Leverage first-party data, intent signals, and firmographics to craft personalized content and messaging.
- Drive pre, during, and post-event engagement strategies to maximize ROI.
- Work with external vendors and agencies to execute high-impact event experiences.
- Track key performance indicators (KPIs) and optimize campaigns and events for pipeline growth and ROI.
- Utilize marketing automation (HubSpot, Marketo) and ABM tools (6sense, Demandbase) to enhance personalization.
Why This Role is a Game-Changer
- High-Visibility, High-Growth: You’ll work directly with leadership, sales executives, and marketing leadership—your work will be seen and felt across the company.
- Massive Impact: This is a key role in shaping Built’s GTM motion—what you build will define how we engage strategic accounts and industry influencers.
- Creative Freedom: We want someone who pushes boundaries, thinks outside the box, and builds campaigns that stand out. No boring, cookie-cutter marketing here!
- Fast-Paced & Entrepreneurial: We’re a scaling company with BIG ambitions—this is the perfect place for someone who loves to build, experiment, and execute with agility.
- Career Acceleration: If you’re looking for a role where your work is directly tied to company growth and revenue, this is it.
Qualifications
- 7+ years of B2B marketing experience in ABM, demand generation, event marketing, or field marketing.
- Proven success in launching and managing ABM and multi-channel marketing campaigns.
- Experience leading event marketing efforts, including planning, execution, logistics, and performance tracking.
- Familiarity with ABM platforms (6sense, Demandbase, Terminus) and marketing automation tools (HubSpot, Marketo, Salesforce).
- Strong digital marketing knowledge across email, social, paid media, and direct mail.
- Creative, outside-the-box thinker with a track record of developing unique, high-impact marketing campaigns and event experiences.
- Strong analytical mindset—able to track, measure, and optimize campaign and event performance for pipeline growth.
- Experience managing external agencies and vendors to scale marketing efforts.
- Experience with customer experience events, VIP experiences, or executive-level engagement strategies.
- Excellent project management and collaboration skills to work cross-functionally with sales, marketing, and product teams.
- Experience in SaaS, fintech, or B2B technology marketing targeting enterprise accounts is a plus.
- Knowledge of construction finance, CRE lending, or financial technology industries is a plus.
Built’s salary range for this position is $130,000 - $150,000 USD per year. The pay range is designed to accommodate upward mobility in the role, therefore it encompasses the full span of proficiency levels for this role and we believe that the midpoint of the range is competitive in the market. Salary is just one component of Built's total compensation package for employees. Your total rewards package at Built will include equity, top-notch medical, dental and vision coverage, an unlimited PTO policy, and other benefits.
Perks:
- The rare opportunity to radically disrupt an industry
- Competitive benefits including: uncapped vacation, health, dental & vision insurance, and 401k
- Robust compensation package including base salary and equity
- Flexible working hours, paid family leave, ERGs & Mentorship opportunities
- Learning grant program to support ongoing professional development
Our company is made up of passionate people who are driven in a variety of disciplines—and each of them brings their unique perspective to everything they do. Creating a safe and inclusive workplace is critical to the success of our company and of our employees, so it’s our aim to recruit, hire and promote without bias against race, color, religion, sex, sexual orientation, gender identity, marital status, veteran status or any other status protected by applicable law. As we learn and as we grow, we’re committed to ensuring that these ideals are at the forefront of everything we do.
Greenhouse Disclosure
When you apply to a job on this site, the personal data contained in your application will be collected by Built Technologies (“Controller”). Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes.
Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf.
Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for current or future employment. You have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability.
If you would like to contact Controller to ask questions surrounding processing of your personal data or to make a request, you can send an email to privacy@getbuilt.com.
For California residents: Please note that Controller does not sell your personal data or share it with third parties outside of Greenhouse Software, Inc.