SuperVista AG – one of the largest optical companies in Europe, operating in many countries and serving millions of customers in over 1,000 stores worldwide. We combine online and offline sales and use the latest technologies to change the way people see the world. Our mission is to create the optics of tomorrow based on data, digitalization, and the highest quality products at attractive prices.

Über uns:

Your Scope of Duties

• Brand Evolution: Shaping and evolving the brand’s positioning, messaging, and visual identity to enhance customer engagement and market presence.
• Multi-Channel Execution: Developing and executing comprehensive multi-channel brand campaigns across ATL, BTL, digital, and social media platforms.
• Cross Functional: Directing, developing, and supporting a team while collaborating effectively with cross-functional teams and external agencies.
• Campaign Optimization: Balancing data-driven decision-making with innovative execution to optimize brand awareness, engagement, and ROI.
• Consistency & Quality: Ensuring all creative outputs, from social media to website assets, maintain high aesthetic standards and technical optimization.
• Collaboration: Brief and collaborate with the in-house Creative Team to develop on-brand assets for campaigns, events, and content initiatives.
• Coordination: Coordinate and manage brand campaign timelines, ensuring on-time delivery, budget control, and performance tracking.

Our Requirements

• Experience: 4+ years of experience in B2C brand marketing, preferably within e-commerce or the optical industry.
• Customer-Centricity: A deep understanding of audience segmentation, consumer behavior, and insights-driven marketing strategies.
• Leadership Mindset: Strong ownership and leadership skills, with the ability to work autonomously
• Analytical & Creative Balance: A proven ability to use analytics for decision-making without losing sight of innovative, creative campaign execution.
• Tech & UX Literacy: Familiarity with modern design tools (including AI-driven workflows) and an understanding of UX principles for digital brand consistency.
• Strategic Proactivity: A proactive approach to shaping brand strategy and translating high-level ideas into measurable market results.
• Must be proficient in English and Polish language.
• Knowledge of German language is desirable.