Global Head of Editorial Marketing and Partnerships
Believe
Company Description
Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency.
Operating in 50+ countries, with more than 2,000 employees, Believe covers a full range of services including audience development, publishing, marketing and distribution, with a tailor-made approach to fit any artist, label or publisher.
Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers.
With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, Groove Attack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards.
Believe is a simplified joint-stock company under French law.
Ready to set the tone with Believe ?
Job Description
The Global Head of Editorial & Marketing Partnerships (EMP) leads the worldwide strategy, execution, and performance of editorial and marketing partnerships across Believe’s artists and labels. Reporting directly to Believe’s Chief Marketing Officer, this role is central to shaping how Believe drives visibility, discovery, and growth across global DSP ecosystems.
This is a high-impact leadership role focused on maximizing Believe’s share of voice across DSPs (Spotify, YouTube, TikTok, Meta and others). You will define how Believe wins in editorial and promotional environments—combining data, product, and strategic relationships to unlock opportunities at scale.
You are both analytical and product-minded, with deep expertise in artist services and DSP dynamics. You will empower local teams with the tools, insights, and frameworks to succeed, while driving global alignment and securing premium opportunities for artists across all business units (Artist Services, Label & Artist Services, TuneCore).
Key responsibilities
1. Data-Driven EMP Strategy
Own and scale a best-in-class editorial and marketing partnership strategy:
- Define and implement a global KPI framework to track editorial and promotional performance across artists, releases, and DSPs
- Map Believe’s artists and catalogues to the most impactful EMP opportunities across platforms
- Set performance benchmarks aligned to market share, release lifecycle, and artist segmentation
- Partner with Product to evolve pitching tools, selection processes, and data infrastructure to drive performance and scalability
- Integrate EMP into broader marketing strategies—defining sequencing, use cases, and best practices by genre and artist profile
- Work with Data teams to embed measurement, automation, and a strong ROI lens across EMP efforts
- Translate insights into clear playbooks, GTM materials, and narratives for internal teams and clients
2. Global DSP Relationship Building
Drive strategic partnerships with DSPs to unlock commercial opportunities for Believe artists:
- Build and maintain senior relationships with editorial and marketing teams across DSPs globally
- Secure high-impact editorial, marketing, and promotional opportunities across all Believe business units
- Track and benchmark Believe’s share of editorial placements to inform negotiation strategies and advocate for our artists
- Stay ahead of DSP strategies and proactively position Believe artists for global campaigns, seasonal moments, and emerging opportunities (digital, OOH, and beyond)
3. Cross-functional Leadership
Lead alignment and execution across global teams:
- Oversee central EMP operations across Artist Services, Label & Artist Services, and TuneCore, working closely with the Director of EMP Operations, with a focus on improving efficiency and scalability
- Drive coordination across Product, Data, Marketing, and local EMP teams to ensure strategic alignment and execution
- Translate data and product insights into actionable strategies for local teams to implement at scale
- Elevate and showcase global artist priority programs to ensure they are consistently top-of-mind for DSP partners
Qualifications
- 15+ years of senior experience in strategic marketing, partnerships, or operations within the digital music ecosystem
- Deep expertise in DSPs, editorial dynamics, and digital growth levers
- Strong business, product, and data mindset with a focus on performance and ROI
- Proven track record leading cross-functional teams in fast-paced, global environments
- Ability to operate at both strategic and hands-on levels
Additional Information
Salary: $219,000-240,000
Set the tone with us.
Working at Believe means having individual and collective impact in a fast-growing company!
At all stages of their careers, Believers are an important part of what we are doing: shaping the future of the music industry.
We need teams that truly reflect the diversity of our clients: our international presence is an inspiring and enriching work environment for each one of us, with daily opportunities to connect with our colleagues all over the world.
We have two hearts at Believe – our People and our Artists.
We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential… We aim to provide our Believers with the best environment to thrive.
ROCK THE JOB
- Tailor-made training and coaching program
- Remote working policy
- A wellness program “Pauses” with many activities and animations in-house
- Access to Eutelmed, a digital mental health and well-being platform that allows you to speak with an experienced psychologist
- A healthy and eco-responsible company restaurant
- Individual or family health insurance
SING IN HARMONY
- Ambassador program: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.
- Implementation of the sustainable mobility package “Forfait mobilité durable” => Reimbursement of up to 600€ for public transport/low carbon footprint
- 5 calendar days 2nd parent leave with 100% pay (in addition to the legal paternity or adoption leave)