Digital Marketing Manager



Marketing & Communications
Beijing, China
Posted on Monday, July 8, 2024

Company Description

Founded in 2005, believe is the worldwide leader in digital audio and video distribution for independent artists and labels. It is by combining technological and artistic skills in the service of digital distribution that the Group has based its expertise and has quickly positioned itself as a new player in the music industry landscape.

With more than 1,500 employees in 50 countries, the group distributes more than a third of the world's digital music in volume and has achieved an average annual growth of 30% over the last ten years.

Believe's mission can be summed up as: "Best serve and develop all artists and labels with care, transparency, fairness, expertise and innovation, in all local markets around the world".

Job Description

1 As the owner of artist music promotion being assigned, the candidate is expected with expertise and experience in artist music promotion from strategy, creative, campaign planning to execution.

2 Grow the artists music streaming performance on TME/NCM/Qishui, skillfully utilizing the current methods and proactively developing new channels of music marketing.

3 Establish& enhance the artist music positive influence by leveraging music critics/influencers/media/s/cross-over activities/industry awards/creative campaigns etc.

4 Excellent communication & project management skills to implement the marketing activities with internal & external teams smoothly and effectively.

5 Be data-savvy. Monitor and analyze on marketing campaign effectiveness and provide in-depth campaign analysis and review report.

6 Resourceful in music marketing partners/media/vendors/influencers, etc, and be good at building and maintaining good cooperation relationship.

7 Proactively look for and try new opportunities with reflective insights to help artists of different stages develop in their music careers.

8 Assist in corporate social media operation and content generation.


1 Native Chinese Speaker, Fluent English speaking and writing skills.

2 Related working experience: 2 years+ (the candidate is supposed to have successful showcases as the owner)

3 Be self-motivated, organized, and open-minded

4 Have good teamwork spirit and long-term vision

5 Love music. If you are very in Hiphop music/culture, it’s a plus.