Director, Brand Marketing

Believe

Believe

Marketing & Communications
New York, NY, USA
Posted on Friday, May 10, 2024

Company Description

Before TuneCore, artists needed to be signed to a record label to sell their music online. In 2006, we democratized the industry by partnering directly with digital stores and streaming platforms to enable any musician to sell their songs worldwide while retaining 100% ownership of their music. Today, TuneCore is the leading independent development partner for self-releasing artists to build audiences and careers – with technology and services across distribution, publishing administration and a range of promotional services. The company is headquartered in Brooklyn, NY, and owned by Paris-based Believe, one of the world’s leading digital music companies. The company is one of the fastest growing companies in the music industry and is actively investing in the continued growth of the business.

We have made it our mission to best serve artists and labels at each stage of their development in the digital world. We are a company that cares deeply about our people and our creator community, advocating for diversity, equity, and inclusion across all of our platforms and throughout our business. The pursuit of innovation inspires us to work hard for our artists, while collaboration drives the way we work and approach our company’s social responsibility.

Join TuneCore as we embark on the next phase of innovation in the music industry. Be part of the team that bridges the unmet and evolving needs of creators by building the tools and services that make their lives better.

Job Description

As the Director of Brand Marketing, you will be responsible for developing and executing comprehensive brand strategies to enhance brand awareness, reputation, and equity. You will lead a team of marketing professionals to drive integrated marketing campaigns that align with the company's objectives and resonate with target audiences and will report to the VP of Global Marketing. Your role will involve collaborating cross-functionally with departments such as product, growth marketing, international, artist and partner relations, artist support and communications to ensure consistency in messaging and brand representation. Additionally, you will analyze market trends, consumer insights, and competitor activities to inform strategic decisions and optimize marketing efforts.

Salary: $133,100-150,000

Bonus: 10%

The tasks and responsibilities of this position include, but are not limited to:

  • Brand Strategy Development:

    • Develop and implement long-term brand strategies in alignment with the company's overall goals and objectives.

    • Define brand positioning, messaging, and differentiation strategies to resonate with target audiences.

    • Continuously assess market trends, consumer preferences, and competitive landscape to refine brand strategies accordingly.

  • Integrated Marketing Campaigns:

    • Lead the conceptualization, planning, and execution of integrated marketing campaigns across various channels, including digital, traditional, and experiential.

    • Collaborate with internal teams and external agencies to ensure cohesive brand messaging and creative consistency across all marketing materials.

    • Monitor campaign performance metrics and KPIs, and optimize strategies for maximum effectiveness and ROI.

  • Team Leadership and Management:

    • Recruit, develop, and mentor a high-performing team of brand marketing professionals.

    • Provide guidance, support, and direction to team members to ensure alignment with brand objectives and professional growth.

    • Foster a collaborative and innovative team culture that encourages creativity, accountability, and excellence.

  • Brand Identity and Visual Assets:

    • Collaborate on the development and maintenance of brand identity guidelines, ensuring consistency in brand representation across all touchpoints with the Design Director

    • Liaise on the creation and production of visual assets, including logos, packaging, advertising materials, and promotional content with the Design Director.

  • Market Research and Analysis:

    • Collaborate with the research to execute market research, consumer surveys, and competitive analysis to identify emerging trends, opportunities, and threats.

    • Utilize data-driven insights to inform strategic decision-making and refine brand positioning and messaging.

  • Cross-functional Collaboration:

    • Collaborate with cross-functional teams, including product, growth marketing, international, artist and partner relations, artist support and communications to ensure brand consistency and alignment across all departments.

    • Act as a brand ambassador internally and externally, fostering strong relationships and representing the brand with integrity and authenticity.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

  • Understanding of culture and ways to authentically engage within relevant spaces.

  • Experience working globally and creating campaigns that consider cultural nuance, transcreation and translation.

  • Experience developing global campaigns that consider cultural nuance, language, translation and transcreation

  • Ability to think outside the box and a deep desire to test new tactics, campaigns and strategies.

  • Proven experience (8-10 years) in brand marketing, with a track record of developing and executing successful brand strategies.

  • Strong leadership skills with the ability to inspire and motivate teams to achieve goals and deliver results.

  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.

  • Strategic thinker with a data-driven mindset and the ability to translate insights into actionable marketing strategies.

  • Creative problem-solver with a passion for innovation and continuous improvement.

  • Proficiency in marketing analytics tools, project management software, and Microsoft Office suite.

  • Experience in the music industry is a plus

Desired Skills, Knowledge & Experience:

  • 8-10 years

Education:

  • Bachelors

Additional Information

Where you'll be

This role will be based out of our Brooklyn office. TuneCore operates on an in-office and remote hybrid model giving our teams flexibility and choice of how they work. When our employees return to the office post COVID they will have the option to work predominantly remotely and work from the office 7 days per month on a flexible schedule organized at the department level.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Working At TuneCore

Our Values:

TuneCore is a team of creators, for creators. Our mission is to support our artists and labels at every stage of their careers. Our driving forces are fairness, expertise, respect and transparency. As global citizens, we believe that if we build more diverse, equitable and inclusive teams across our company, we will collectively create and offer more innovative solutions and better serve our artists, labels, partners, and employees.

We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in, where each person’s unique perspective is valued, and where everyone has the same opportunities and is supported in their personal and professional growth. From our hiring practices to the culture we create and nurture, we are committed to listening, learning and evolving. Our goal is to make TuneCore an inspirational place that feels comfortable and familiar no matter how you look, where you call home, who you love, what you believe, or what’s on your playlist.

CSR Strategy: Shaping Music for Good

Our core values are put into action through Shaping Music for Good, Believe and TuneCore’s global corporate social responsibility strategy, integrated at all levels of the company and at the heart of our business model.

We strive to shape the music industry for good by building trusting relationships with artists and partners, investing in the growth and talent development of our local markets, and empowering our community to positively impact society. We work to achieve progress on our core priorities: gender equity, diversity, equity & inclusion, environmental sustainability, and wellness for our employees, artists, and industry partners.

Shapers Program
Employees have the opportunity to join the Shapers Program, a resource group made up of teammates who want to dedicate their time and skills to Shaping Music For Good initiatives. Shapers develop action plans, educate teammates, support the implementation of programs, and inspire action within the organization on causes and issues that align with TuneCore and Believe’s SMFG priorities.

BE THE CHANGE

As part of our commitment to gender equity in the industry, TuneCore and Believe partnered with leading marketing intelligence and consulting firm MIDiA Research in 2021 for a groundbreaking study on the underrepresentation of female creators in the music industry. For the fourth annual study, BE THE CHANGE: Gender Equity in Music, MIDiA Research surveyed more than 4,100 members of the music industry—with a predominant focus on creators—in an effort to better understand their struggles and provide tangible strategies to help them overcome their challenges. Our intent for this study is to inspire meaningful change in the industry.

Recognition and Awards:

Fast Company's 10 Most Innovative Companies in Music list (2023 & 2024)

  • Crain's Best Places to Work in NYC (2022 & 2023)

  • Billboard Women in Music List: Andreea Gleeson, CEO (2023 & 2024)

  • Billboard Indie Power Players List: Andreea Gleeson, CEO (2021, 2022, 2023)

  • Billboard's International Power Players List, Andreea Gleeson, CEO (2021, 2022, 2023, 2024)

Benefits & Perks:

At TuneCore we’re committed to the well-being of our employees and aim to create a workplace that fosters both personal and professional growth. Our inclusive benefits include, but are not limited to:

  • Paid Time Off including vacation, holidays, paid bereavement, unlimited paid sick days, and company-wide week off between Christmas and New Years—every employee needs time to take care of themselves and their family.

  • “Wellness Fridays” year-round (close at 1pm on Fridays)

  • Universal Paid Parental Leave for both parents - because we know your newest family member(s) deserve your undivided attention.

  • Comprehensive health, vision, dental, FSA and dependent care from day 1 of employment - your health comes first.

  • 401k match - an investment in your future.

  • Company wide events, outings and volunteer days – we have team spirit and know how to have fun!

  • Hybrid Work - employees have the option to work primarily remotely and work from the office 7 days per month on a flexible schedule organized at the department level, in accordance with Company policies.

  • Learning and development opportunities and career development training – we believe in promoting and growing our leadership from within the company and proactively invest in our people.

  • Free distribution subscription for employees – so you can experience the magic of releasing music worldwide (and give us valuable feedback!).

TuneCore and Believe are Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive work environment. We encourage applicants of all backgrounds to apply. All your information will be kept confidential according to EEO guidelines.