Head Of Taiwan



Taipei City, Taiwan
Posted on Monday, February 5, 2024

Company Description

Founded in 2005, Believe is the worldwide leader in digital audio and video distribution for independent artists and labels. It is by combining technological and artistic skills in the service of digital distribution that the Group has based its expertise and has quickly positioned itself as a new player in the music industry landscape.

With more than 1,200 employees in 45 countries, the group distributes more than a third of the world's digital music in volume and has achieved an average annual growth of 30% over the last ten years.

Believe's mission can be summed up as: "Best serve and develop all artists with care, transparency, fairness, expertise and innovation, in all local markets around the world".

Want to collaborate in a dynamic, entrepreneurial company that puts people at the center of its strategy? Believe is for you!

Job Description

Believe’s mission is to Best serve Artists at all stages of their careers. With Respect and Expertise. With Fairness and Transparency. In all Local markets around the world.

We believe that abiding by the following values will make us worthy of artist trust and successful in the long term: fairness and transparency, respect and expertise, engagement. We aim to be the best at serving artists & labels in the world.

Believe operates main businesses: Artist & Label Distribution, and Artist Services. As General Manager, you will be responsible to develop each of them and to ensure Believe best serves artists and labels in your region. The local team will be in direct reporting to you. As Believe executes on a centralized model adapted to each country / region, the local business heads also report into regional functions for each business line.

You will be solid reporting to the Greater China MD.


1 – People

You will be tasked to build, manage and develop the best trained team of sales & marketing managers in the local music industry.

  1. Deploy local organization according to global guidelines and Greater China strategic to best serve clients
  2. Hire, manage and develop senior managers in your organization:
  3. Set and manage OKRs for all sales and marketing managers and staff
  4. Deploy employee development/training & develop the Believe culture in your team

Developing a business partner relationship with the local business heads who is responsible for all local operations (including back end, retail, sales & marketing operations, support functions and M&A) will be key to your success.

2 – Strategy

You will be tasked to build the sales & marketing strategy in partnership with Greater China team and the global head of each business line.

  1. Build sales strategy (services, pricing, economics, communication, etc) for each business line and for each market segment
  2. Build budgets and P&Ls aligned with sales & marketing strategy
  3. Explore new business opportunities
  4. Build M&A strategy

3 – Execution

You will be responsible to adapt and execute Believe’s global strategy in your market for each business line. As such, you will have primary responsibility for artist and label satisfaction, for the P&L of each business line and for your region global P&L.

  1. Drive sales by developing senior level relationships with artists, labels & music eco-system (PROs, management, etc)
  2. Drive sales by developing senior level relationships with key digital music partners (Spotify, YouTube, AppleMusic, KKBox… etc)
  3. Drive sales by developing senior level relationships with key media partners (Social media, traditional media, etc)
  4. Manage sales & marketing to budget for main business lines (sourcing, qualification, sales and marketing) closely & efficiently
  5. Organize & manage serve efforts closely and efficiently to Best develop and serve artists and labels
  6. Coordinate with local team to improve and adapt customer product to market
  7. Coordinate with local team to optimize local & global workflows to best serve artists & labels
  8. Organize internal, external communication & branding to support business growth

4 – Measurement

You will be responsible to deploy local performance measurement in accordance with Greater China and global guidelines for sales and marketing

  1. Set and drive OKRs for sales & marketing team in coordination with local team.
  2. Develop, measure KPIs and report KPIs to drive the business


  • As a General Manager you must have management skills and you are client service-focused.
  • Must have developed very senior relationships in the music eco-system to drive business opportunities (artist and label signings, media opportunities…) placing the Believe values at the core of those relationships.
  • Be a strong team player to become a true business partner to the Greater China MD and develop together a strategic vision of the market across all business lines and align execution to strategy.
  • Excellent at hiring and at developing his/her direct reports and team: the head of artist & label distribution, the head of artist services.
  • Highly engaged with a strong customer (artist & label driven) mindset.