Marketing Operations Analyst

Avetta

Avetta

Marketing & Communications, IT, Sales & Business Development, Operations
United States · Remote
Posted on Friday, June 28, 2024

Avetta’s SaaS platform connects the world’s leading organizations with qualified suppliers, contractors, and vendors. We bring unmatched visibility to companies through cloud-based technology and human insights. As a result, we foster sustainable growth for businesses and their supply chains. Our SaaS subscription software is used by 85k+ active customers in over 100 countries.

SUMMARY:

The Marketing Operations Analyst role involves providing accurate analysis and insights to the Marketing Leadership team, challenging them to think differently and acting as a trusted advisor. Key responsibilities include developing and maintaining KPI packages to measure marketing performance, communicating actionable insights from regular reporting, and driving process improvement to enhance data integrity and reporting accuracy.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Act as a trusted advisor to the Marketing Leadership team by proactively providing accurate analysis with insights, communicated effectively, challenging leaders to think differently and becoming their go to resource
  • Develop and maintain KPI packages to measure marketing and lead performance. This will include, but is not limited to, evaluation of marketing campaign effectiveness, performance against targets set and return on investment. Develop thinking about what is missing from current packages to tell a complete story
  • Communicate actionable takeaways and insights from regular reporting and newly developed KPI packages, identifying the next question that will be asked and digging deeper to find root cause
  • Drive process improvement to help manage the data output from the marketing automation tool and in CRM to improve the data integrity and reporting accuracy
  • Partner with key cross-functional groups within Marketing, Sales Operations, Product Marketing, and Product to plan, problem solve, and create efficiencies that will optimize lead conversion, revenue and achieve mutual objectives
  • Maintain a strong customer-service orientation and commitment to ensuring timely, quality solutions to customer issues
  • Complete ad hoc analysis for marketing leadership and executives as needed. Ability to handle multiple projects and self identifying next areas to analyze

MINIMUM QUALIFICATIONS:

  • Advanced level proficiency with Excel
  • High level of attention to detail and data accuracy focus
  • Excellent cross-functional collaboration and team-building skills
  • Excellent verbal and written communication skills
  • Proficiency with Salesforce, Marketo, and Tableau
  • Ability to synthesize large quantities of disparate data and generate compelling and actionable recommendations to C-Suite executives

EDUCATION, TRAINING AND EXPERIENCE (required):

  • BS/BA in Business Administration (Finance/Accounting/Economics) or other relevant degree
  • 2+ years relevant experience in Marketing Operations, Sales Operations, or Consulting, preferably in a SaaS environment

LI-Remote