Business Lead, Consumer Selling (d/f/m)

Adevinta

Adevinta

Berlin, Germany
Posted on Mar 13, 2026

mobile.de is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e-bikes. Both private customers and registered vehicle dealers use the platform and benefit from more than 120 million visits per month. As a “one-stop shop,” mobile.de’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.

Based in Berlin-Charlottenburg, we offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do.If you are driven by an eagerness to disrupt, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to hear from you.

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

What we offer

Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.

Embracing AI: We're at the forefront of integrating cutting-edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI-first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves.

Growth and Development: We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.

Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline)

What you’ll do ​& Who you are

To further accelerate our Consumer Selling business, we’re looking for a Business Lead (d/f/m) with an entrepreneurial “company builder” mindset who treats this business as their own — setting the direction, doing what it takes to execute, and constantly raising the bar.

This role will be accountable for driving reliable commercial performance today and shape the growth strategy to further accelerate our growth trajectory over the coming years.

You will report directly to the Transactions Business Director.

You will own the P&L for both business lines and regularly report to top management.

Our Consumer Selling portfolio is built on two complementary models:

  • C2C marketplace listings: consumers sell their car to other consumers—often achieving the best price, with more manual effort.

  • C2B (direct-to-dealer): a convenient and fast alternative where consumers sell directly to a nearby partner dealership.

Your Main Responsibilities Business

Ownership & Cross-Functions Leadership:

  • Own the P&L across C2C and C2B, including pricing levers, unit economics, and margin logic.

  • Set clear business goals and translate them into an executable operating plan with measurable outcomes.

  • Own the strategic narrative, create clarity in ambiguous situations, and proactively identify mitigation measures whenever needed.

  • Lead and develop a cross-functional leadership team around product, tech, and operations to shape and deliver against the business goals and strategic objectives.

Growth Strategy & Go-to-Market Execution:

  • Shape and drive the growth strategy for both models (C2C and C2B), including key opportunity discovery, prioritization, and resourcing across all key functions to drive impact at scale.

  • Monitor market trends and competitor moves in the German automotive ecosystem and proactively adapt whenever needed.

  • Identify and forge external partnerships to further strengthen the ecosystem around the Consumer Selling businesses

Performance Management, Forecasting & Analytics Excellence:

  • Establish a balanced steering framework across revenue, product user experience, as well as trust/safety.

  • Take accountability for forecasting accuracy and commercial reporting - partnering closely with FP&A and Analytics, while confidently challenging assumptions and models.

  • Identify the underlying drivers of performance (e.g., funnel dynamics, supply/demand, pricing elasticity, dealer network effects, seasonality) and turn insights into action.

  • Build a culture where everyone owns outcomes, not just activities

What You Bring

  • 8+ years of relevant experience in business leadership, strategy, general management, consulting, marketplace, or high-growth environments (ideal mix: management consulting + startup/scale-up or equivalent “builder” track record).

  • Highly driven to build and win — equally comfortable in a board deck and a weekly ops review

  • Proven ownership of commercial outcomes (ideally P&L responsibility) and experience turning strategy into measurable execution.

  • Experience working effectively with and leading cross-functional teams.

  • Very strong analytical skills: ability to understand complex business dynamics, pressure-test forecasts, and make sound decisions under uncertainty.

  • Strong understanding of (or interest in) the German automotive market, including key trends shaping consumer behavior and dealer economics.

  • Fluent in German and English (written and spoken).

Benefits

Working at mobile.de comes with its perks! Enjoy the following benefits (some of many):

  • Rewards: competitive base salary and participation in the company’s incentive programs.

  • Plan for the Future: On top of the statutory retirement insurance, we offer a competitive company pension scheme.

  • Team-Building: Regular team and company events offer the opportunity to network and learn from each other.

  • Learning & Development: Keep growing with access to coaching, learning platforms and resources.

  • Mobility: Stay mobile with a monthly transportation allowance.

  • Enjoy working: Our well‑equipped office supports focused work and teamwork - plus inviting social zones where colleagues can relax and connect

  • Flexible working: a hybrid approach with the option to work abroad for a set number of days per year.

  • Wellbeing: confidential employee assistance and support services available to employees and their immediate families.

  • Family support: enhanced parental leave and family‑friendly policies to support all parents and careers.