mobile.de is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e-bikes. Both private customers and registered vehicle dealers use the platform and benefit from more than 120 million visits per month. As a “one-stop shop,” mobile.de’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.

Based in Berlin-Charlottenburg, we offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do.If you are driven by an eagerness to disrupt, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to hear from you.

mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

What we offer

Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.

Embracing AI: We're at the forefront of integrating cutting-edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI-first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves.

Growth and Development: We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.

Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline)

What you’ll do ​& Who you are

Role Overview

Your mission is to design and orchestrate client-specific, high-impact storylines and deal narratives for our most important automotive OEM and finance partners, as well as leading agencies.

You will build in-depth, bespoke pitch and strategy decks that bring together all three Partnerships & Media pillars - Advertising, OEM Partnerships and Financial Services - into one coherent, compelling joint business plan per client.

We are looking for a highly skilled Senior Advertising Strategist (d/f/m) to join our Advertising Product Development team. In this role, you will craft client-specific strategic narratives and pitch decks for key OEMs and agencies. You will collaborate closely with Advertising Sales, OEM Partnerships, Financial Services, Product, and Data/Insights to align a unified value proposition and win multi-product, multi-year deals.

You will report to the Head of Product Development.

This is not a “template & scale” enablement role. It is a strategic, consulting-style position focused on:

• deeply understanding each partner,

• translating our platform and advertising capabilities into client-specific growth stories,

• helping our sales and partnership teams win big, multi-product, multi-year deals

• and owning narrative architecture (problem → tension → insight → solution → proof → next step)

Responsibilities:

1. Client & Market Insight

• Conduct deep-dive research on selected partners and their strategy

• Analyse client performance and behaviour on mobile.de: inventory, listings, media investments, funnel performance

  • competitor presence & differentiation on our platform

• Synthesize industry trends into insights that are relevant for each client.

2. Storyline & Narrative Development

• Develop tailor-made strategic narratives for key partners that answer:

  • “What is happening in the market & with your brand?”

  • “What is mobile.de’s unique role in your future growth?”

  • “What can we concretely build and run together in the next 1–3 years?”

• Translate complex data, product capabilities and platform mechanics into simple, emotionally compelling and visually clear stories.

• Build narratives that integrate all three PAM pillars (Advertising, OEM Partnerships, Financial Services) into one joint value proposition, instead of three separate pitches.

3. Deal & Proposal Design

• Co-design joint business plans and big deal proposals with Advertising, OEM Partnerships and Financial Services:

  • cross-product packages (branding, performance, commerce, data, core platform solutions, financial services integration)

  • multi-quarter or multi-year roadmaps

  • investment levels, phasing and potential upside scenarios

• Translate business plans into clear, structured decks that can be used by senior sales and leadership in C-level meetings at OEMs and captives.

• Proactively identify new monetisation and partnership ideas (e.g. new ad formats, data collaborations, financial services integrations) that strengthen our overall PAM story.

4. Cross-Functional Orchestration within PAM

• Align stakeholders across PAM on a unified storyline for strategic accounts

  • clarify what each function can bring to a specific client

  • define joint goals, roles & responsibilities and next steps for high-stakes pitches

5. Content Creation & Enablement

• Create high-quality executive decks for:

  • top-tier Advertising, OEM & captive pitch meetings

  • quarterly / annual joint business reviews

  • strategic initiative proposals (e.g. EV, used car, finance, agency model pilots)

• Coach sales and partnership teams in how to deliver the narrative, not just read the slides – including talk tracks, objection handling and framing (and join client conversations if needed).

Your Profile:

• 5+ years in creative strategy / strategic storytelling (consulting-style, bespoke narratives)

• Proven C-level deck ownership: JBP / big-deal pitch / QBR decks B2B ads/media/partnerships experience

• Strong data storytelling / data skills Expert PowerPoint / Google Slides Experience aligning cross-functional stakeholders

• Fluent English and German language

Nice to Have skills:

• Automotive OEM or advertising agency experience

• Advanced analytics / BI tooling (e.g., SQL + Looker/Tableau/Power BI) to support performance deep-dives and cleaner data visualisation decisions

Benefits

Working at mobile.de comes with its perks! Enjoy the following benefits (some of many):

• Rewards: competitive base salary and participation in the company’s incentive programs.

• Plan for the Future: On top of the statutory retirement insurance, we offer a competitive company pension scheme.

• Team-Building: Regular team and company events offer the opportunity to network and learn from each other.

• Learning & Development: Keep growing with access to coaching, learning platforms and resources.

• Mobility: Stay mobile with a monthly transportation allowance.

• Enjoy working: Our well‑equipped office supports focused work and teamwork - plus inviting social zones where colleagues can relax and connect

• Flexible working: a hybrid approach with the option to work abroad for a set number of days per year.

• Wellbeing: confidential employee assistance and support services available to employees and their immediate families.

• Family support: enhanced parental leave and family‑friendly policies to support all parents and careers.