Marketing Automation Manager (m,f,d)
Adevinta
mobile.de is Germany’s largest vehicle marketplace, with more than 1.6 million listed cars, commercial vehicles, motorcycles, and e-bikes. Both private customers and registered vehicle dealers use the platform and benefit from more than 120 million visits per month. As a “one-stop shop,” mobile.de’s offering includes not only buying and selling, but also financing and leasing solutions. Founded in 1996, the company is a subsidiary of Adevinta, a global leader in online classified portals.
Based in Berlin-Charlottenburg, we offer a dynamic environment where growth, learning, and collaboration are at the heart of everything we do.If you are driven by an eagerness to disrupt, have a passion for collaboration, and are excited about shaping the future of mobility, we would love to hear from you.
mobile.de is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
What we offer
Meaningful Work: We are a diverse, international, highly skilled and passionate team committed to a world where people share more and waste less. Every day you will have the opportunity to make a huge difference for our users, customers as well as shape the future.
Embracing AI: We're at the forefront of integrating cutting-edge AI technologies into our operations. Being part of mobile.de you will work with and learn about AI tools, contributing to projects that leverage AI to enhance efficiency, improve customer experiences, and drive our mission forward. With an AI-first mindset, we foster a culture of continuous learning and experimentation, empowering our team to explore and apply AI in meaningful ways for the company and themselves.
Growth and Development: We are a global organisation who truly believes in growing our people. To support this we offer lots of development and training opportunities and provide a budget for our team members.
Connection and Inclusion: Our culture is the glue that holds us together. We believe in making meaningful connections and creating an inclusive atmosphere with lots of opportunities to connect both in your day to day work and through social team activities (online and offline)
What you’ll do & Who you are
Marketing Automation Manager
You will be part of our growing technical CRM team reporting into the Head of Marketing Technology. As a Marketing Automation Manager, you will help to shape and implement impactful, data-driven customer journeys for private customers. Your work will ensure optimizing customer engagement
and providing user guidance in the selling and buying process through personalized journeys. This role is highly collaborative, working with Marketing, Product, Tech, Analytics and external partners to enhance customer experience and drive business growth.
What you’ll do:
- Contribute to the technical development and execution of B2C CRM processes, delivering fully automated customer workflows.
- Help develop customer segmentation strategies that enhance personalization and engagement across multiple channels.
- Partner with cross-functional teams to translate business needs into scalable technical solutions.
- Work closely with internal tech & data teams to extend the connection between our platform and CRM solution.
- Provide data-driven insights and ad hoc analyses to support marketing strategies.
- Act as a trusted technical consultant for the Marketing team, helping them optimize CRM performance.
What we’re looking for:
- 3+ years of experience in a marketing automation or technical CRM role.
- Basic understanding of customer retention strategies and experience with automated customer journeys.
- Good collaboration and communication skills, with the ability to explain complex topics to both technical and non-technical stakeholders.
- Hands-on experience with Salesforce Marketing Cloud (or similar marketing automation tools).
- Familiarity with customer data platforms (CDP), such as Salesforce Data Cloud.
- Solid foundation in relational databases and SQL queries.
- Fluency in German and English.
Benefits
Working at mobile.de comes with its perks! Enjoy the following benefits (some of many):
Rewards: competitive base salary and participation in the company’s incentive programs.
Plan for the Future: On top of the statutory retirement insurance, we offer a competitive company pension scheme.
Team-Building: Regular team and company events offer the opportunity to network and learn from each other.
Learning & Development: Keep growing with access to coaching, learning platforms and resources.
Mobility: Stay mobile with a monthly transportation allowance.
Enjoy working: Our well‑equipped office supports focused work and teamwork - plus inviting social zones where colleagues can relax and connect
Flexible working: a hybrid approach with the option to work abroad for a set number of days per year.
Wellbeing: confidential employee assistance and support services available to employees and their immediate families.
Family support: enhanced parental leave and family‑friendly policies to support all parents and careers.