We’re Adevinta, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, mobile.de in Germany and leboncoin in France, reach hundreds of millions of people every month.

We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities – whether it’s a car, an apartment, a sofa or a new job. Every connection made or item found makes a difference by creating a world where people share more and waste less.

Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customisable and secure products and components that free up development time and leverage our access to global data.

What you’ll do ​& Who you are

We are looking for a CRM Specialist who combines a marketing mindset with technical curiosity and a 360° understanding of the customer lifecycle. You’ll play a key role in supporting the execution and optimization of our multi-channel CRM strategy across coches.net, motos.net, and Milanuncios.

Reporting to the CRM Lead, you will contribute to the setup and orchestration of targeted campaigns across key channels such as email, push notifications, in-app messaging, browser, and WhatsApp. You will work closely with cross-functional teams to ensure a seamless flow of customer data, accurate segmentation, and personalized, timely communications that drive engagement, retention, and lifetime value.

This role is ideal for someone who understands the broader impact of CRM within marketing, has hands-on experience with tools like Braze, and is eager to evolve within a fast-paced, tech-enabled environment.

You will

• Plan, implement, and optimize multi-channel lifecycle campaigns in close collaboration with the CRM Lead, aligned to business goals and customer behavior insights.

• Operate within Braze as a key platform, while understanding its role within the broader CRM ecosystem (data, events, journey logic, and analytics).

• Help design and maintain multi-step lifecycle journeys, triggered communications, and audience segmentation logic.

• Partner with the Head of CRM and cross-functional teams (Product, Data, Tech) to ensure CRM is deeply connected to the wider customer experience and platform infrastructure.

• Define customer segments, orchestrate personalized journeys, and leverage automation to deliver relevant and timely communications.

• Monitor campaign performance and conduct A/B and multivariate tests to continually improve impact (open rate, CTR, retention, conversion, etc.).

• Own campaign reporting and data analysis: derive insights, identify opportunities, and translate them into actionable recommendations.

What we're looking for

• A bachelor’s degree in marketing or communication is desired.

• +3 years of experience in CRM or lifecycle marketing, ideally in a digital product or marketplace environment.

• Working knowledge of Braze (or similar platforms like Salesforce Marketing Cloud, Iterable, etc.) and how it fits into a broader CRM architecture.

• Understanding of the full CRM lifecycle, including segmentation, personalization, journey logic, and channel orchestration.

• Analytical mindset and confidence working with data, customer flows, and campaign performance metrics.

• Proactive, detail-oriented, and collaborative attitude.

• Fluency in English (written and spoken) to work effectively across teams.

Nice-to-Have

• Familiarity with SQL, Looker, or other data tools.

• Experience with app marketing and mobile engagement strategies.

• Exposure to MarTech/AdTech stacks and marketing automation workflows.

• Interest in emerging CRM technologies and best practices.

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Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

• An attractive Base Salary 💸

• Participation in our Short Term Incentive plan (annual bonus) 🏆

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

• A 24/7 Employee Assistance Program for you and your family, because we care ❤️

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.