Digital Marketing Specialist

Adevinta

Adevinta

Marketing & Communications
Barcelona, Spain
Posted on Jul 3, 2025

We’re Adevinta, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, mobile.de in Germany and leboncoin in France, reach hundreds of millions of people every month.

We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities – whether it’s a car, an apartment, a sofa or a new job. Every connection made or item found makes a difference by creating a world where people share more and waste less.

Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customisable and secure products and components that free up development time and leverage our access to global data.

What you’ll do ​& Who you are

We are looking for a Digital Marketing Specialist to temporarily join the MOTOR Marketing team as a maternity leave replacement. This person will be responsible for executing and optimizing digital campaigns, coordinating the content calendar for the editorial and social media teams, managing external collaborations, and working with various internal teams to ensure the continuity and effectiveness of our digital marketing efforts.

Responsibilities

  • Plan, execute, and monitor digital marketing campaigns (email marketing, social media, branded content, etc.).

  • Manage website and social media content: coordinate the editorial calendar, publish content, and measure results.

  • Analyze metrics and create performance reports for campaigns (Adobe Analytics, Meta, TikTok, etc.), and monitor SEO performance (Google Search Console).

  • Perform on-page SEO optimization and manage SEO-related projects.

  • Coordinate with external partners (agencies, designers, copywriters) to ensure content quality and adherence to the publishing calendar.

  • Support the launch of products, promotions, and other business initiatives from various Business Units.

  • Ensure brand consistency in tone, design, and messaging across all digital channels.

  • Identify opportunities for improvement or automation in the content and social media team’s processes.

Requirements

  • Degree in Marketing, Advertising, Communication, or a related field.

  • Proven experience of at least 2–3 years in a similar role.

  • Advanced knowledge of tools such as Adobe Analytics, Meta Business Suite, TikTok Ads, Google Search Console, Braze, etc.

  • Basic graphic design skills (Photoshop, Canva, or similar) are a plus.

  • Strong analytical skills and results-oriented mindset.

  • Proactive, autonomous, and good communication skills.

  • English level: B2 minimum.

  • Interest in the automotive world.

We Offer

  • Temporary contract to cover maternity leave.

  • Integration into a dynamic and collaborative team.

  • Innovative professional environment with diverse projects.

  • Hybrid work model based in Barcelona.

  • Initial training on current projects and processes.

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

  • An attractive Base Salary 💸

  • Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

  • A 24/7 Employee Assistance Program for you and your family, because we care ❤️

  • Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.